Before actually making the website functional, the executives should carry out a SWOT analysis; this will help in knowing the weaknesses that should be overcome by going online. Internal operations need to considered, when you introduce e-commerce in your company many things change and many processes are different. Training might be needed by employees to utilize the facility at its maximum. Internal operations are reduced; lesser number of employees is needed to do the same amount of work. For example; lesser number of salesmen is hired as most of the sales are online now.
Computer experts may need to be hired to keep the website up-to-date and to make timely changes. Less products will need to be actually produced because there will be no need for display products, online you just need to show pictures. All these things need to be considered before going electronic. A detailed analysis should be carried out as well feasibility studies to see whether it would be beneficial for the business in the long run. For example for an ice-cream parlor it would be useless to adopt e-commerce.
E-commerce basically reduces the power of suppliers, because it makes it easier for the manufacturer to directly communicate with the consumer. If a manufacturer has to purchase raw material, he can simply do so online. The pictures are available or he can give the exact specifications needed by him. The purchase is made via credit card and the goods are delivered. This saves the manufacturer the cost of having to go look at the material and then go to pick it up. The relationship with customers has improved; all necessary and relevant information is just a click away.
They can look at the product, read the details and reviews and make their decision. If they want to buy the product, they can do that online and have the product delivered to wherever they want. They can also go to check if the product has been delivered or at what stage of the delivery process has it reached. Websites today have places where you can ask questions and post comments; you can share opinions and get more information just by asking questions. The best example of such a product available online is mobile phones. A firm’s long term business strategy is dependent on its goals and the mission statement.
When a company adopts e-commerce, there are some changes in its goals and mission statement. E-commerce makes it easier for the business to expand into diverse markets and enter markets which it may not have thought about earlier. It may be easier for them to supply their products in different countries from operating in just one location. The company may improve its services and provide more facilities. In the long-term the business should make sure that the e-commerce system is not launched in isolation, make sure that the distributors and suppliers are involved.
It would make the whole process simpler and easier. If we look at e-commerce in the future then the design of the next generation world class ecommerce architecture will require systems to be ergonomic in nature, outwardly simplistic but in actual fact sophisticated and intuitive. (Science Engineering, n. d)
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