Therefore the fundamental cost of implementing the program, if all of the suggested modes of disseminating information will be availed of, is estimated to be at Twelve Thousand Six Hundred Thirty Five Dollars ($12,435). It is viewed that said amount is substantial, considering that the tyre shop will only begin to offer the program to its customers. If the tyre shop will spend the said amount initially for purposes of advertising the program, the same may prove to be costly and the tyre shop may find it difficult to sustain the program.
In this regard, it is suggested that the tyre shop first focus on advertising through the internet as this will only cost Three Hundred Dollars ($300). To complement the web site, the tyre shop can also utilize the pamphlets and posters that can be given away to its customers which will cost the tyre shop One Hundred Thirty Five Dollars ($135). All in all, the tyre shop will initially spend Four Hundred Thirty Five Dollars ($435) for purposes of informing its customers of the program. As the number of customers coming to the tyre shop increases, the tyre shop can start spending more funds on promoting the program.
At this point, the tyre shop may now opt to avail of the option of presenting an audio-visual presentation for the customers. The concepts of health and safety will be integrated into the program in order to make sure that the tyre shop takes due consideration of the health and safety of consumers. In this regard, the tyre shop should ensure that they have full knowledge and expertise as regards the information that it will disseminate to its customers. It is the responsibility of the shop to make sure that the employees they task to take part in the project are equipped with the necessary information in order to properly educate the clients.
It is advanced that imparting wrong and erroneous information to customers will only endanger their safety instead of promoting the same. For a full efficiency of the project, the people tasked by the shop for purposes of the program should also be knowledgeable of the tyre maintenance program in order for them to be prepared and ready whenever the customers would have additional information concerning the matter. The safety of the employees should also be taken into account by the tyre shop. For instance, HSE 1991 concerning health and safety might be instructive on this area.
It is important to note that although the task of disseminating information to customers via the different materials to be utilized by the tyre shop does not really entail grave occupational hazards or risks, the safety, well-being and holistic development of the employees should still be a concern to the tyre shop. After all, being socially responsible also means being able to contribute to the growth of one’s employees. In relation to the convenience of the customers, the location of the materials and media should be taken into account as the same should be located in places convenient to the receiving customers.
They should be situated in locations where they can readily and easily be seen by customers. It must be borne in mind that one of the initial objectives is to attract the attention of the customer so that educating them about tyre maintenance would be facilitated easily. In addition to this, the video presentation should be presented in spaces within the shop where the customers can actually focus on the content of the presentation. The materials and media should not also be placed in locations where working staff of the shop will be distracted.
Ethical Practice In offering the service to customers, those who are given the task to assist and inform the customers should have complete information concerning tyre maintenance. It is impossible to impart knowledge if they themselves are not knowledgeable on the topic. The tyre shop and its staff should not give a false impression that they are well-informed about the matter if in fact they are not. As mentioned earlier, giving out erroneous information concerning tyre maintenance can even harm the reputation in the eyes of the customers.
In addition to this, in the matter of promoting the service, the tyre shop should use only accurate and fair information and avoid disparagement in relation to competing businesses. Regardless of competition in business, it must be borne in mind that business entities share a common social responsibility of informing the customers of the importance and effects of tyre maintenance. In fact, the tyre shop that spearheaded implementation of the program should strive hard to set up a trend in order that other shops would implement the same program and contribute in educating customers as regards tyre maintenance.
Ethics refers to the general understanding of what is right and which is wrong. In the academic circle, compromising or violating any ethical principle while doing research is considered as the greatest loophole of the research. While conducting this study, care should be taken regarding a number of issues. These are as follows: Questionnaire: Keeping the ethical considerations in view, each questionnaire that is supposed to be filled by the respondents should be supplement by a ‘Participant Information Sheet’. This sheet should contain following information, besides asking for participant’s information and consent.
Informing participant about the researcher and his background The researcher should mention his name, qualification and the organization for which he is researching. Informing participant about the purpose of research The researcher should also inform the participant about the purpose for which the research is being carried out. Information about the procedure being followed The participant should also be made aware of how he has to give the data and what would be done to that data. Information about data confidentiality The participant may also be made aware of the measures being taken to maintain participant’s privacy and confidentiality.