Product and Service Description
In individuals computers, the company support three major lines: • The Super Home is our smallest and least expensive, initially positioned by its manufacturer as a home computer. We use it mainly as a cheap workstation for small business installations. • The Power User is our main up-scale line. It is our most important system for high-end home and small business main workstations, because of the cmpany key strengths. • The Business Special is an intermediate system, used to fill the gap in the positioning.
In peripherals, accessories and other hardware, we carry a complete line of necessary items from cables to forms to mousepads and desktops. In software, the company sell a complete line of original and the latest software. In training, Focus HighTech. Com offer information technology knowledge. The three different opportunities that exist for computer consultants include: 1. Temporary Technical Aid • Short term assignments finding solutions for businesses, this has been noted as the largest market 2. Specific Skill, has been shown to be the largest area is software specialty. • System setup & purchasing guidance • Systems re engineering
• Network Administration • Training • Repair • Database development • Data Storage • Disaster Recovery • Security • Telecommunications 3. Trouble shooting According to Entrepreneur Magazine, private home computer users are not a viable market for computer consultants. Competitive Comparison The only way Focus HighTech. Com can hope to differentiate well and expand its market is to clearly define its vision and mission to be an information technology ally to its clients. The company will not be able to compete in any effective way with the chains using boxes or products as appliances. The company has to offer a real alliance.
The intangible benefits the company do sell include, confidence and reliability, ”this is knowing that somebody will be there to answer questions and help at the important times. ” These are complex products on the market, products which only require serious knowledge and experience to use, and Focus HighTech. Com competitors sell only the products themselves. From the company’s reseach, it has been shown that,it will be irrational to selltheir products at high prices just because they offer services. From the market research it has been shown that it will not support that concept. They have to sell the service and charge for it separately.