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Marketing Plan: Adidas AG

Adidas AG sells sports shoes, apparel, and equipment in 170 different countries. There focus lies in football, soccer, basketball, running, training gear, golf, and apparel. This is a two billion...

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Effectiveness of a Brand

The effectiveness of a brand is in its ability to gain wide recognition, and ultimately to gain brand franchise. Three major car manufacturers: Audi, BMW, Mercedes have used branding to...

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Mario Badescu brand

Skincare products under Mario Badescu brand are extremely specific, personal, and almost intimate. Psychologically, women and men refuse speaking about the products they use to stay young and attractive. Mario...

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Samsung and Apple Inc

In Australia, the electronic industry is dominated by oligopoly. The two companies from the electronic industry, Apple Inc. and Samsung, control more than 46% of the market share just from...

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Global Brand

Brands identify the product from the rest of the world. Although there may be differences in most parts of the world as to what characteristics of a certain product he...

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Emphasis on Brand Equity

Wal-mart holds around 8% market share in US retail business which is largest in its industry. Its brand equity is also highest among its competitors due to strong customer base...

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Brand Positioning

Brands have the power to build or destroy a company. Brand is the most precious asset a company has. Brand provides a company with distinctive image and recognition. Strong brand...

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New brand

Burger King is a fast food chain company. It is the world’s second largest fast food hamburger restaurant. Its major product lines include sandwiches, hamburgers, cheeseburgers, salads, hash browns, coffee,...

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