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Brand management strategy

To develop a brand management strategy, it is important to determine the right position of your brand. Position is about the place the brand has taken in the mind of...

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Samsung vs Sony

Trying to break out onto the Asian economy sounds like its all sunshine and rainbows, with the high GDP growth, the booming economy and high young population numbers. But with...

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International brand names

International brand names A brand name is good collection of experiences and association that can be attached to a company, a product or a service, an organization or an entity....

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When Quality is the Brand

Collectively around the world, Heinz is identified as a favorite dip for French fries. We know it’s the world famous ketchup, and that’s what we mainly recognize about it. But...

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A brand is & Product

A brand is an intangible attributes of a product, arisen out of gut feeling and perception of the customers. With globalization brands have travelled across geographies and explored new markets...

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Chiquita Brands – Porters Five Forces

Case Analysis Outline Case Name: Chiquita Brands International SECTION 2 Industry Analysis: Tools for assessing opportunities and threats in the industry (task) environment. Porter’s 5 Forces Driving Industry Competition: 1....

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Crisis and Brand Management

Strong brands are built around the experience of the firms and the trust the consumers had placed on the product with respect to its quality and usability. Issues that undermine...

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ZARA in Korea Market

Introduction In 2008 when Taeho-one of our team members- ended his military service, SPA brands were very unfamiliar with Koreans. Now in 2013 half of his clothes are SPA brands...

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Stratégie L’Oreal

The purpose of this case study is: Show how important market analysis is in all business areas; Know your competition; To strive and prosper, be an “ABC Organization”; Think outside...

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