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The Present Day AMEX Company

Today, American Express continues to be a powerful global brand through the present day, even in face dwindling world economic activities and banking credit crisis.

Thus it has managed to put up an array of consumer products ranging from the Blue Card to the ultra exclusive Black Card, which isn’t publicly advertised, but issued by invitation only to the wealthy and famous).

Bibliography.

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“What’s in the Card for Amex? New CEO Ken Chenault Has No Shortage of Plans for American Express,” Fortune, January 22, 2001. Whigham-Desir, Marjorie, “Leadership Has Its Rewards: Ken Chenault’s Low-Key Yet Competitive Style Has Pushed Him Up the Executive Ladder and to the CEO’s Chair,” Black Enterprise, September 30, 1999.