3 Ways to Create a Successful Website
An online presence gives businesses access to the global community. This is integral for any business because the wider your audience, the greater your potential growth. In recent times, website development has become less complicated and more platforms and developers are available to create a professional portal for your business. However, in order to compete with the millions of other sites out there, your business website must be attractive, have high traffic and greater retention of visitors.
As they say, a look is everything and this is true when it comes to your website. Visitors on average spend two seconds deciding on whether to stay or continue browsing a website. That means your portal must be able to keep them intrigued. Immediately, potential customers must have the impression that your business is trustworthy, professional and outstanding. In addition, users should not have to rummage through useless information to find what they are looking for; within ten seconds, online customers must be able to locate their intended item of interest.
Peter Morville, a UX forerunner, puts it the best way. “Your site’s content must be useful, usable, desirable, findable, accessible and credible.”
Start with a Strong Foundation
Outstanding websites are built on a strong foundation; especially those that provide a great user experience. There is one golden rule in website development and hosting, your website must be accessible at all times, no downtime; this means that finding a reliable host with virtually a great reputation for being live 24/7, is of the utmost importance.
In addition, your website should not be representative of the 20th century in terms of speed. Pages must load immediately and user information must be secured at all cost. Else, you run the risk of losing potential clients, without them spending a dime with your business.
Must be Mobile Friendly
Majority of online users access websites using their cellular phones; as such, your upload times must be quick, regardless of the user’s carrier speed. Delayed loading times can be frustrating and will cause online customers to shop elsewhere.
Another important feature of any website is being mobile friendly. All features of your website must be able to transition to a seamless use on Smartphones and other web-enabled devices. Google has a mobile testing website that is a great tool for ensuring that your business portal is compatible with mobile devices.
It is important for longevity and continuity of your brand online and for the success of your online sales channel that you anticipate not online your customer’s needs but also the ever-changing trends on the internet. Just keeping up with Google analytics and Search engine optimization regulations can be a challenge; however, having a responsible and attentive web administrator will help to mitigate these challenges.
Keep your Clutter Light
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Your visitors cannot feel immediately overwhelmed as they come to your webpage. Yes, you might offer hundreds of products, however, all that must be carefully structured so that users can easily navigate your website to get to what they need and not be distracted and bombarded by useless information.
Take Wal-Mart for example, within their stores you will find thousands of items on display in dozens of shopping categories; yet still you can easily maneuver the store to locate the items that you want to buy. The same strategy is necessary for your online sales portal.
Order, structure and clever unobtrusive strategies must be implemented to keep buyers interested and spending big bucks. In addition, repeat business is the lifeblood of any company; so giving them a reason to come back, must be at the top of your list.