4 Ways to Win Over E-Commerce Customers
E-Commerce generates billions of dollars annually. It is the innovative way to shop in the 21st century and beyond. Any business, seeking to remain viable, must consider the route of online business. Once you have a website, your potential client rate grows exponentially; this means that you transcend from just those persons living within your community or town to possibly accessing billions of potential customers.
There are different strategies which you can implement to succeed with an online business. The main goal is to get anyone who visits your website to spend big and then spend big again. It is logical that when considering the cost of revenue, having one customer paying the same total as five customers, is more beneficial. This is usually the ultimate hurdle for e-commerce sites. Once this is achieved, you will see your profit margins increase and you will be well on your way to having a successful business.
Get the Customer to Trust Your Business
Therefore, this begs the question, how do you get a customer to spend $250 on one item, online, without having the opportunity to examine it in person? Simple, by building a relationship based on trust. One of the top concerns of online customers is disclosing their credit card information. Added to this, is forking out a couple hundred dollars on one item alone. Companies who sell big-ticket items like kitchen appliances or furniture will be faced with this obstacle at every turn. It is even greater for many online customers to overcome, if the company they are reviewing does not have a location near them, where they can test the item or even be familiar with their products and reputation.
Offer an Attractive Return Policy
It makes perfect business sense, keeping the previously mentioned obstacles in mind, to have a strong and compelling return policy. If customers know that they can test the product within a 90-day period and return it free, if it malfunctions, chances are they will be more willing to expend on these big-ticket items. A warranty and money back guarantee will loosen those purse strings just as easily.
These guarantees can seem a mammoth requirement for many business owners. However, it helps if you offer and believe in the quality of your products. This will safeguard you from an influx of product returns in the future. Nonetheless, if you make it less risky for customers to buy from you, they will keep coming back and spending their hard earned money, because they trust your brand.
Sell Unique Products
Having quality products is always a great benefit; however, offering unique items will help your business to stand out from the millions of others out there. In addition, community involvement will help your potential customers and current clients to become more familiar with your brand. In addition, disclosing pertinent information about your business practices will win you favor with buyers. People are more environmentally conscious and socially aware; therefore, if they see that you share similar values, they will support your business.
Customer Feedback Matters
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People who shop with you have a unique perspective on your business that you do not. It is important that you consider your shoppers’ opinions and search for ways to improve your business, based on their feedback. This is the crux of customer service and where there are superior customer service practices, that brand will see exponential growth in repeat business.
As such, train staff on being responsive to customer emails. Have the company integrate a customer experience survey; nothing lengthy, but concise, valid and comprehensive. Have a social media presence. This will give customers another avenue to contact your company and it is a cost-effective way of advertising your business. As you can see, almost all the global juggernauts in business have social media presence on multiple platforms. It is usually an ideal place to initiate a conversation with those who support your business.