Drinking Guidebook Questions
A. consumerism.
B. preemptive marketing.
C. ethical behavior in marketing. D. the social marketing concept. E. cause marketing.
A. development of a low-carb beer.
B. annual sponsorship of the Super Bowl.
C. exclusive use of ingredients from American manufacturers and suppliers.
D. alcohol awareness and education programs.
E. commitment to maintaining the lowest prices possible without sacrificing taste.
A. promote the positive aspects of moderate beer consumption.
B. promote responsible drinking and deter underage drinking and alcohol abuse.
C. encourage recycling of both aluminum cans and glass bottles by ultimate consumers and suppliers. D. educate employees about the importance of serving as role models by drinking responsibly
themselves.
E. promote Anheuser-Busch as more socially responsible than its competitors.
A. stockholder responsibility
B. profit responsibility C. utilitarianism
D. cause marketing
E. social responsibility
A. utilitarianism
B. social responsibility
C. moral idealism D. green marketing E. cause marketing
A. all of these people or groups are its stakeholders.
B. if Anheuser-Busch is not profitable, too many people will lose their jobs.
C. the larger Anheuser-Busch’s profits, the more taxes they will be able to pay.
D. contrary to popular belief, alcohol can be good for you if consumed in moderation.
E. the more highly thought of by potential consumers, the higher company’s sales would be.
A. religious tenets of a country or ethnic region that shape its culture.
B. social norms of a nation, community, or family.
C. society’s values and standards that are enforceable in the courts.
D. moral principles and values that govern the actions and decisions of an individual or group. E. universal laws of man that go beyond individual or a group’s beliefs of nations or religions.
A. social norms.
B. cultural values.
C. ethics.
D. societal philosophy. E. religion.
A. a specific set of behaviors a given society considers ethical.
B. society’s values and standards that are enforceable in the courts.
C. the agreed upon codes of behavior for a given nation, community, religious group, or family. D. written documentation of a prescribed set of attitudes, beliefs, and values.
E. a code of ethics that defines what may be done in specific business circumstances.
B. cultural norms.
C. industry practices.
D. laws.
E. the Consumer Bill of Rights
A. Laws reflect the beliefs of the majority of society while ethics reflect the beliefs of the minority of
society.
B. Ethics deal with religious and moral beliefs while laws deal with social, economic, and environmental
behaviors.
C. Ethics deal with internal (personal) issues while laws deal with external (social) issues.
D. There is no significant difference between laws and ethics; these terms can be used interchangeably. E. Ethics deal with personal and moral principles whereas laws are society’s values that are enforceable in
the courts.
A. ethical but illegal. B. ethical and legal.
C. unethical and illegal. D. unethical but legal. E. altruistic but naïve.
thus allowing U.S. tobacco companies to market their products in China. The U.S. trade negotiators are acting
A. ethically but illegally.
B. ethically and legally.
C. unethically and illegally.
D. unethically but legally.
E. in ways that cannot be determined by the information provided.
A. both legal and ethical.
B. caveat emptor.
C. illegal but ethical.
D. illegal and unethical.
E. sanctioned by the Business Software Alliance since only one copy is to be transferred.
A. ethically but illegally.
B. ethically and legally.
C. unethically and illegally.
D. unethically but legally.
E. in a socially responsible manner.
the shortcomings of a pay-to-vote poll, its business practice would fall into which of the following categories?
A. ethical but illegal.
B. ethical and legal.
C. unethical and illegal.
D. unethical but legal
E in today’s media age, this practice has become universal; any bias is implied and need not be directly
. stated under the caveat emptor doctrine.
A. If you are an ethical person, you should act according to your instincts.
B. Realistically speaking, in order to stay in business, all businesses must occasionally behave
unethically.
C. All businesses will act unethically unless forced by consumers to act morally. D. There is nothing consumers can do to stop unethical business activities.
E. Boycotting a product without knowing the facts can be viewed as unethical.
A. outstanding.
B. above average.
C. similar to other professions.
D. typical of businesspeople around the world. E. fair or poor.
A. insurance company professionals B. legal professionals
C. advertising practitioners
D. members of the U.S. Congress E. the news media
are considered to be among the LEAST ethical
A. a growing tendency for business decisions to be judged publicly by groups with different values and
interests.
B. the increased pressure on business people to make decisions in a society with diverse value systems. C. an increase in the public’s expectations of ethical business behavior.
D. ethical business conduct may have declined.
E. businesses are behaving more ethically during these difficult economic times.
A. religious beliefs and practices
B. societal culture and norms
C. national and regional legislation
D. universal core values
E. the universal concept of good vs. evil
B. societal culture and norms
C. national and local legislation
D. the U.S. Supreme Court
E. a nation’s moral philosophy
B. legislation
C. federal regulatory agencies
D. a nation’s moral philosophy
E. business culture and industry practices
A. religious beliefs and practices
B. corporate culture and expectations
C. national and regional legislation
D. universal core values
E. the universal concept of good vs. evil
A. the set of values, ideas, and attitudes that are learned and shared among members of a group.
B. the music, art, theater, etc. that reflects the values of an entire nation.
C the learned behaviors of a specific racial, ethnic, or religious group based on commonly shared ethical . principles and protected by laws.
D.the combination of beliefs and behaviors accepted as correct regardless of a person’s age, sex, race, or
religion.
E.the set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members
of an organization.
A. ideals
B. morals
C. ethics D. culture E. diversity
A. reflects the will of the largest or most powerful minority.
B. is determined by the largest generational group at a given point in time.
C. becomes the basis of all legislation—federal, state, and local—in societies around the world. D. expresses the diverse backgrounds of a nation’s subcultures.
E. dictates what is morally right and just.
B. federal, state, and local legislation
C. the U.S. Supreme Court
D. culture
E. organizational core values
A. are relative to particular societies.
B. must be universal in order for cross-cultural marketing to be effective. C. are fluid and very easy to change.
D. are cyclical so it is important to change with the times.
E. are concrete; something is either right or wrong.
B. intellectual property.
C. rights granted to individuals or organizations by the WTO for a period of five years. D. limited to books, music, and software.
E. subject to ISO 14000 requirements.
A. levels the playing ground for developing nations by eliminating years of research time.
B. accelerates innovation in that industry, as new and improved offerings enter the marketplace. C. has a negative impact on the economy through the loss of jobs, royalties, wages, or tax revenue. D. has a positive impact on an entire nation’s cultural value system.
E. ensures that the prices to consumers are minimized as a result of increased competition.
countries shows that
A. business culture
B. industry practices
C. corporate culture
D. corporate expectations
E. societal culture and norms
affect(s) the view of ethical behavior held in each country.
A. industry practices
B. social legislation
C. societal culture and norms
D. changes it international law
E. organizational culture and expectations
is pervasive in China because laws protecting intellectual property are unclear and sporadically enforced. Even when sanctions are applied, sanctions are minimal, typically consisting of confiscation, a warning, a public apology, and perhaps a fine. Moreover, copying enjoys a long tradition in China and does not carry a stigma. A business introducing a product into China needs to know that its may lead to trademark infringements.
A. religious precepts
B. antecedent states
C. moral idealism
D. societal culture and norms E. utilitarianism
A. societal norms.
B. societal mores.
C. business cultures. D. fair trade practices. E. corporate values.
A. competitive behavior among sellers.
B. purchase behavior among buyers.
C. price, service, and product responsibility to the ultimate consumer.
D. accountability of buyers and sellers to federal and state regulators.
E. perception of ethical behavior as viewed by employers of business firms, not nonprofit organizations.
A. the seller making a profit at the expense of the buyer.
B. the buyer getting the product for the best price at the expense of the seller.
C. both parties to the exchange being better off after a transaction.
D. the seller offering buyers its products and services at cost, especially during a period of recession. E. the buyer forming a strategic alliance with the seller.
B. “Let the buyer beware.”
C. “Let’s make a deal.”
D. “Don’t take any wooden nickels.” E. “Such is life.”
A. ad nauseum
B. mea culpa
C. quid pro quo D. cest la vie
E. caveat emptor
A.The legal concept of “let the buyer beware,” which was pervasive in the American business culture
prior to the 1960s.
B. The marketing concept of “be first or be last,” implying that the first company to the marketplace wins. C.The Latin term meaning that “all is fair in love and war,” an attitude that was held by most marketers
prior to the 1990s.
D.The legal concept of “such is life,” which created many illegal as well as legal but unethical business
practices during the 1980s.
EThe Latin phrase meaning “empty promises,” which was a charge placed upon many firms during the . period after WWII when products failed to meet their marketing claims.
A. modus operandi
B. E Pluribus Unum
C. de facto marketing D. cest la vie
E. caveat emptor
is the norm when investing in the stock market. A. modus operandi
B. caveat emptor
C. de facto marketing D. cest la vie
E. anguis in herba
A. Lanham Act
B. Fair Practices Act
C. Caveat Emptor Decree
D. Consumer Bill of Rights E. Customer Consent Decree
A.codified the ethics of exchange between manufacturers, distributors, and suppliers, including the right
to be paid.
Bcodified the ethics of exchange between manufacturers, distributors, and suppliers, including the rights . to safe working conditions, fair pay, and collaborative decision making.
C codified the ethics of exchange between buyers and sellers, including the rights to safety, to be
. informed, to choose, and to be heard.
Dguaranteed consumers the right to be compensated through replacement, repair, or reimbursement for
. products that fail to perform as promised by the manufacturer.
E. guaranteed consumers the rights that are enumerated in the First Amendment to the U.S. Constitution.
A. President John Kennedy; 1962.
B. President Ronald Reagan; 1983.
C. President William H. Clinton; 1996. D. President George W. Bush; 2003. E. President Barack Obama; 2009.
A. to privacy
B. to be compensated for product defects C. to be treated with respect
D. be treated without prejudice
E. to safety
A. to privacy
B. to be informed
C. to be treated with respect
D. to be treated without prejudice
E. to receive fair prices for both products and services
; and (4) to be heard.
A. to have legal representation in a court of law
B. to exchange or return products within a reasonable period of time C. to choose
D. to demand “rain checks” if advertised goods are out of stock
E. to be compensated for product defects
A. to have legal representation in a court of law
B. to exchange or return products and services within a reasonable period of time C. to receive fair prices for both products and services
D. to be compensated for product defects
E. to be heard
A. $100 million
B. $900 million C. $300 billion D. $500 billion E. $700 billion
A. one-quarter B. one-third
C. one-half
D. two-thirds
E. three-quarters
A. slotting allowances.
B. kickbacks.
C. economic espionage. D. tying arrangements. E. industrial bribes.
B. be informed.
C. be treated courteously. D. safety.
E. be heard.
A. the U.S. Department of Commerce has the right to hear consumer complaints.
B. the American Marketing Association has the right to discipline marketers based on customer
complaints.
C. consumers should have access to public policy makers regarding complaints about products and
services.
D.companies should have access to public policy makers regarding complaints about fraudulent
consumer practices.
E. consumers should have access to public policy makers regarding new product ideas.
A. choose.
B. be informed.
C. be treated courteously. D. safety.
E. happiness.
high chair that could be used as an infant feeding seat, a youth chair, a play chair, a booster chair,
and when reclined, an infant bed. Its design could be made and sold for $49. The marketing manager, in consultation with other middle managers, decided to have the prototypes checked out by Cosco employees who had small children. This was the only product testing performed on the product. Before Cosco pulled the unsafe chair from the market, several children were injured and some died as a result of using the chair. Cosco was charged with being unconcerned about consumers’ right to
A. choose.
B. be informed.
C. be treated courteously.
D. safety.
E. happiness.
A. choose.
B. be informed. C. safety.
D. be heard.
E. happiness.
A. safety.
B. be informed.
C. be heard.
D. choose.
E. be treated courteously.
A. be heard.
B. be treated courteously. C. safety.
D. happiness.
E. be informed.
they learned their private information was being treated as property that was for sale. These customers believed that according to the Consumer Bill of Rights, they should know how their private information would be used. In other words, Toysmart’s former customers had a right to
A. choose.
B. be informed. C. be heard.
D. safety.
E. happiness.
A. $500
B. $750
C. $1,250
D. $8,750
E. $16,000
A. economic espionage and bribery.
B. price fixing and copyright infringement.
C. bribery and extortion.
D. price fixing and economic espionage.
E. economic espionage and antitrust infractions.
A.the destruction of a competitor’s products or services through physical damage of property or damage
to their reputation.
B.persuading someone to act in one’s favor, typically illegally or dishonestly, by a gift of money or other
inducement.
C. an illicit payment made to someone who has facilitated a transaction or appointment.
D. the clandestine collection of trade secrets from foreign countries.
E. the clandestine collection of trade secrets or proprietary information about a company’s competitors.
A. economic espionage
B. industrial espionage
C. marketplace espionage D. industrial surveillance E. patent infringement
B. misrepresentation.
C. bribery.
D. “dumpster diving” or searching a competitor’s trash. E. employment contract violations.
A. two firms hiring the same musician to write their company jingle
B.hiring people who ever worked in an executive capacity at a competitor’s firm, especially if they didn’t
have a noncompete clause
C. offering to accept all competitors’ coupons, making their effectiveness as a promotional tool negligible D. searching through a competitor’s trash
E. marrying someone who works for a competitor in an executive position
B. entertainment
C. high-tech electronics and aerospace
D. intellectual property (print)
E. beverage industry (alcoholic and nonalcoholic)
A. corporate shadowing.
B. economic espionage.
C. clandestine trade secrets. D. industrial sleuthing.
E. competitive surveillance.
A. legal environmental scanning B. economic espionage
C. the use of kickbacks
D. corporate piracy
E. primary market research
A. industries experience little competition.
B. the country has reached a high level of economic development. C. industries are high-tech in nature.
D. industries operate in an oligarchic competitive environment. E. industries experience intense competition.
A. monitors how developed nations deal with developing nations.
B. establishes procedures for ethical international business based on the ISO 7000 Code of Conduct. C. monitors and ranks nations worldwide according to their perceived use of bribery.
D. creates an acceptable international code of ethics.
E. makes sure federal, state, and local governments in the United States abide by the Consumer Bill of
Rights.
A. Economic Espionage Act and Foreign Corrupt Practices Act.
B. Transparency International Act and Dumpster Diving Act.
C. Global Rights Protection Act and Foreign Corrupt Practices Act. D. Consumer Bill of Rights Act and Economic Espionage Act.
E. Fair Trade Practices Act and Bribery Protection Act.
A. a formalized method for controlling the marketing environment.
B. the set of accepted standards and practices within a given industry.
C. the fundamental, passionate, and enduring principles of an organization that guide its conduct over
time.
D. a set of values, ideas, and attitudes that is learned and shared among the members of an organization. E. the formal statement of ethical principles and rules of conduct adopted by an organization.
A. a mission statement
B. core values
C. the socialization process
D. a code of ethics and conduct E. corporate culture
A. contracts and agreements between members of the same industry.
B. state and local laws regarding ethical business behavior.
C. the dress codes, manner of work, and sayings of its employees.
D. the socially responsible behaviors of its customers.
E. the involvement of shareholders with an organization’s day-to-day marketing decisions.
no obstacle stand in your company’s way—no matter how bold or impossible your idea may seem.” The company is composed of eighteen bright young Internet experts. They work in one large room, which also contains dartboards, a pool table, and a meditation center. If you were to walk into the office, it would be next to impossible to tell the company owners from its lowest ranking employee. This best describes the Internet company’s
A. modus operandi.
B. mission or vision.
C. socialization process. D. business definition. E. corporate culture.
B. rules of conduct.
C. cultural values
D. core values. E. moral laws.
B. moral laws.
C. ethical principles.
D. core values.
E. cultural values.
B. moral code.
C. core value pronouncement.
D. code of conduct. E. code of ethics.
A. a formal statement of moral and ethical business attitudes.
B. a formal statement of ethical principles and rules of conduct.
C. an informal guide of ethical principles and moral conduct.
D. the written document stating the beliefs and values of each employee in a firm.
E. a firm’s itemized list of business activities that are and are not consistent with the company’s mission
statement.
B. contributions to political parties and government officials.
C. customer and supplier relationships.
D. accurate recordkeeping. E. conflicts of interest.
B. Most companies overlook infractions if the action is unethical but legal.
C. Many codes of ethics lack specificity.
D There is often a discrepancy between the written code of ethics of a firm and the personal and moral
. beliefs of individual employees.
E. There are very few violations in firms with written codes of ethics.
B. family influence
C. lack of religious beliefs
D. fear of disciplinary action E. lack of specificity
A. statement of cultural values
B. statement of values and beliefs
C. industry endorsement
D. code of ethics
E. contract due diligence
, one of the major reasons why some company employees engage in ethical behavior. A. a mission statement that is too broad
B. the absence of a written core values statement C. the absence of whistle-blowers
D. top management’s behavior
E. the absence of a stakeholder code of ethics
A. initiate fair and honest dialogues in developing markets
Bembrace, communicate, and practice the fundamental ethical values that will improve consumer
. confidence in the integrity of the marketing exchange system
C. champion new legislation that protects ethical business firms and punish those who abuse consumer
trust
D.support governmental agencies in their quest to identify and prosecute those who break the laws of
ethical marketing
E. contribute to society’s well-being through charitable contributions and cause-related marketing efforts
A. diversity
B. integrity
C. honesty
D. perseverance E. charity
A. honesty
B. fairness
C. respect
D. openness
E. responsibility
of the meal, the employee (from president to members of the cleaning staff) who had the best idea for improving the center is honored and given a $25.00 gift certificate plus a T-shirt that reads, “Great Minds Think Like Me.” This action exhibits which key AMA ethical value?
A. honesty
B. responsibility
C. fairness
D. respect
E. openness
A. 7%
B. 12%
C. 25% D. 40% E. 62%
B. scabs.
C. cronies.
D. corporate snitches. E. ombudsman.
A. employees who are simultaneously employed by competing firms and who trade company secrets. B. employees who blackmail or extort money from their employers.
C. employees who are coerced by their employers to participate in illegal or unethical activities.
D. customers who report unethical or illegal actions of the firms that market the offerings they bought. E. employees who report unethical or illegal actions of their employers.
B. scab.
C. whistle-blower. D. corporate snitch. E. ombudsman.
A. An employee is unhappy because his company is downsizing.
B. An employee tells the Consumer Product Safety Commission his company falsified safety reports on a
child’s car seat.
C.A salesperson for a hardware wholesaler tries to sell insurance to his regular customers in order to earn
some extra income.
D. An employee loses his/her retirement fund due to a downturn in the stock market.
E.An employee spends the afternoon studying at work for her test rather than counting inventory as she
was supposed to be doing.
A.Mattel employees were sorry that 150 of the 10 million Power Wheels cars and trucks the company
sold had caught on fire.
BMattel research engineers proved that the spate of fires in the company’s Power Wheels cars and trucks . was the result of consumers’ tinkering with the engine.
C.A former Mattel employee owned one of the Mattel Power Wheel cars that caught on fire and slightly
burned its rider.
D The Consumer Product Safety Commission investigated the fires and ordered a recall to repair all of the . 10 million units that had been sold.
EA Mattel employee reported to the Consumer Product Safety Commission that Mattel knowingly
. manufactured an electrical system for Power Wheels that would catch on fire after long use.
A. scabs.
B. cronies.
C. whistle-blowers.
D. contrarians.
E. ombudsmen.
A. the personal moral philosophy of the decision maker.
B. societal culture and norms.
C. business culture and industry practices.
D. laws enacted by Congress and regulations by federal and state governments. E. chance and opportunity.
B. Moral philosophy is learned through the process of socialization with family.
C. Moral philosophy is influenced by the corporate culture he/she is in.
D. Moral philosophy is learned through the process of socialization with friends. E. Moral philosophy is influenced by the societal culture he/she is in.
B. pragmatism and idealism.
C. moral idealism and utilitarianism.
D. social responsibility and personal ethics. E. moral behaviorism and secular ethics.
A. social responsibility
B. moral idealism
C. utilitarianism D. hedonism
E. religion
A. believes that goodwill always triumph over evil.
B. follows the “Golden Rule,” which is “One should treat others as one would like others to treat oneself.” C. all human beings are basically good.
D. considers individual rights or duties as universal, regardless of the outcome.
E. believes in “the greatest good for the greatest number.”
Aa personal moral philosophy that focuses on the greatest good for the greatest number by assessing the . costs and benefits of the consequences of ethical behavior.
Ba democratic consensus of moral principles and laws that govern the behavior of individuals based on . legislation adopted at the federal, state, and local levels.
C a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic embodied in the
. U.S. Constitution’s Bill of Rights.
D. a formal statement of ethical principles and rules of conduct.
E. a personal moral philosophy that considers individual rights or duties as universal, regardless of the
outcome.
A. social responsibility
B. moral idealism
C. utilitarianism D. hedonism
E. the Golden Rule
A. New advances in fabric manufacturing, such as dirt repellant fibers, made the need for the product
obsolete.
B. The product accidentally violated patent rights of a competitor.
C. Traces of the potentially harmful chemical were found in humans, so the product was voluntarily
halted.
D. New governmental legislation banned the production of one of the product’s component chemicals.
E 3M developed a new product that didn’t contain this chemical and which cost less to produce, resulting . in a significantly higher profit margin.
A. individualism.
B. utilitarianism. C. existentialism. D. moral idealism. E. socialism.
A. hedonism
B. utilitarianism C. moral idealism D. existentialism E. socialism
A. altruism.
B. utilitarianism.
C. existentialism. D. moral idealism. E. socialism.
A. utilitarianism
B. hedonism
C. existentialism D. moral idealism E. socialism
A. hedonism
B. utilitarianism C. existentialism D. moral idealism E. socialism
B. moral idealism.
C. communism.
D. socialism. E. capitalism.
with the chair—and probably didn’t assemble them correctly. Most consumers, however, were very satisfied with the chair and had no problems with it. Cosco’s actions exemplify which of the following philosophies?
A. existentialism
B. moral idealism C. communism D. socialism
E. utilitarianism
A. stakeholder responsibility. B. social responsibility.
C. profit responsibility.
D. utilitarianism.
E. moral idealism.
Aa personal moral philosophy that focuses on the greatest good for the greatest number by assessing the . costs and benefits of the consequences of ethical behavior.
Ba democratic consensus of moral principles and laws that govern the behavior of individuals based on . legislation adopted at the federal, state, and local levels.
C.a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic found in the U.S.
Constitution’s Bill of Rights.
D. the view that organizations are part of a larger society and are accountable to that society for their
actions.
E. a personal moral philosophy that considers individual rights or duties as universal, regardless of the
outcome.
B. moral idealism.
C. social responsibility.
D. utilitarianism. E. green marketing.
A The three concepts of social responsibility are economic responsibility, internal social responsibility, . and external social responsibility.
B. Organizations are part of a larger society and are accountable to that society for their actions. C.Societal responsibility focuses on the obligations an organization has to its customers, employees,
suppliers, and distributors.
D. The duty of an organization is most easily understood at the societal responsibility level.
E. Social responsibility cannot be taught; it is an innate outgrowth of a person’s moral and ethical belief
system.
A. cause marketing.
B. profit responsibility.
C. utilitarianism.
D. moral idealism.
E. social responsibility.
and even slower to implement cleanup activities. Exxon was criticized for acting in a manner that would benefit the organization but not society. In short, Exxon did not demonstrate
A. social responsibility. B. value consciousness. C. green marketing.
D. profit responsibility. E. cause marketing.
A the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly . and the firm is still able to make a profit.
B. the view that an organization has an obligation to those who can affect the achievement of its
objectives.
C.the concept that no expansion or additional research and development will occur until a company is
making a profit.
D. the idea that organizations are part of a larger society and are accountable to that society for their
actions.
E. the duty of a firm to maximize profits for its owners or stockholders.
B. value consciousness
C. benefit marketing
D. profit responsibility
E. stakeholder responsibility
B. consumers, employees, and supplier/distributors.
C. owners and stockholders.
D. the general public, owners, and stockholders. E. government, owners, and stockholders.
A. utopian responsibility.
B. moral idealism.
C. social responsibility.
D. cause marketing strategy. E. profit responsibility.
A. the view that an organization has an obligation to those who can affect the achievement of its
objectives.
B the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly . and the firm is still able to make a profit.
C. the duty of a firm to maximize profits for its owners or stockholders.
D.the concept that no expansion or additional research and development will occur until a company is
making a profit.
E. the idea that organizations are part of a larger society and are accountable to that society for their
actions.
A. social responsibility
B. value consciousness
C. benefit marketing
D. stakeholder responsibility E. profit responsibility
B. consumers, employees, and supplier/distributors.
C. owners and stockholders.
D. the general public, owners, and stockholders. E. government, owners, and stockholders.
160 million bottles of water in 120 countries after traces of a toxic chemical was found in 13 bottles.
The recall cost the company $35 million, and the profit from $40 million in lost sales. Even though
the chemical was not harmful to humans, the president of the company believed it was his duty to remove “the least doubt, as minimal as it might be, to weigh on the image of the quality and purity of our product.”
A. moral idealism
B. utilitarianism
C. cause marketing
D. profit responsibility
E. stakeholder responsibility
when selected Toyota brands had been linked to sticky gas pedals, which can lead to sudden acceleration problems. The company recalled over 9 million cars worldwide under pressure from the National Highway Traffic Safety Administration and thousands of consumer complaints. After the recall, Toyota sales fell, which affected Toyota employees, suppliers, shareholders, and distributors.
A. moral idealism
B. stakeholder responsibility
C. utilitarianism
D. cause marketing
E. profit responsibility
A.the obligation that organizations have to (1) the preservation of ecological environment and (2) the
general public.
B the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly . and the firm is still able to make a profit.
C. the view that an organization has an obligation to those who can affect the achievement of its
objectives.
D. the duty of a firm to maximize profits for its owners or stockholders.
E. the idea that organizations are part of a larger society and are accountable to that society for their
actions.
A. social responsibility
B. stakeholder responsibility
C. benefit marketing
D. societal responsibility E. profit responsibility
A. profit responsibility.
B. cause marketing.
C. stakeholder responsibility. D. mass marketing.
E. societal responsibility.
A. profit responsibility.
B. cause marketing.
C. stakeholder responsibility.
D. societal responsibility.
E. mass marketing.
A. social responsibility.
B. the triple-bottom line.
C. the marketing concept. D. sustainability.
E. social entrepreneurship.
Athe recognition of the need for organizations to improve the state of people, the planet, and profit
. simultaneously if they are to achieve sustainable, long-term growth.
B the obligations an organization has to those who can affect achievement of its sales, profit, and market . share objectives simultaneously.
C.the recognition of the need for organizations to be responsible simultaneously to shareholders,
employees, and customers.
D. the obligations an organization has to practice profit, stakeholder, and societal responsibility
simultaneously.
E three different financial statements prepared in three different formats: one for governmental regulators, . one for shareholders, and one for internal use.
B. cause marketing.
C. ISO 9000.
D. green marketing. E. social audits.
A. green marketing.
B. recycle marketing.
C. cause marketing.
D. environmental marketing. E. recycling.
A. the purchasing of products from producers whose farming practices are Fair Trade certified.
B.the marketing efforts taken by new and smaller companies that lack both the experience and resources
of their major competitors.
C. the marketing efforts to produce, promote, and reclaim environmentally sensitive products. D. the marketing of products that have in no way been altered or reprocessed by artificial means. E. the marketing of those products made exclusively from recycled materials.
A. proactive marketing.
B. green marketing.
C. consumerism.
D. an ecological code of ethics. E. cause marketing.
A. McDonald’s adding apple snacks to its Happy Meals targeted at children.
B. Lowe’s and Home Depot discontinuing the sale of lumber and other wood products.
C. Levi-Strauss marketing prewashed jeans.
D. Joe’s Lawn Service offering a special spring cleanup promotion.
E Walmart implementing buying practices that encourage it suppliers to use containers and packing made . from corn, not oil-based resins.
A. recycle marketing.
B. cause marketing.
C. green marketing.
D. environmental marketing. E. triple-top line marketing.
A. triple-top line marketing.
B. green marketing.
C. consumerism.
D. an ecological code of ethics.
E. cause marketing.
A. demarketing.
B. triple-top line marketing. C. preemptive compliance. D. green marketing.
E. cause marketing.
A. International Service Organizations. B. Integrated Standards Organization. C. International Standards Organization. D. International Sustainable Offerings. E. Integrated Solutions Organization.
A. a plan to encourage the purchase of “Made in America” products.
B. a global plan to further green marketing.
C an initiative for organizations to support the International Special Olympics Committee and its athletes . without endangering its nonprofit status.
D. the name of the agreement that created the North American Free Trade Association (NAFTA).
Ea set of standards for registration and certification of a manufacturer’s quality management and
. assurance system based on an on-site audit of practices and procedures developed by the International
Standards Organization (ISO).
B. Kyoto Protocol.
C. Green World (GW) initiative.
D. ISO 9000 initiative.
E. ISO Trans-Global initiative.
A. marketing philanthropy.
B. marketing allegiance.
C. relationship marketing. D. transactional marketing. E. cause marketing.
A when the charitable contributions of a firm are tied directly to the customer revenues produced through . the promotion of one of its products.
Bthe recognition of the need for organizations to improve the state of people, the planet, and profit
. simultaneously if they are to achieve sustainable, long-term growth.
C. marketing services provided at little or no cost for the purpose of promoting or supporting a worthy
cause.
D. marketing efforts to produce, promote, and reclaim environmentally sensitive products. E. when marketing actions that took place actually caused more harm than good.
A. a charitable contribution provides an organization with a lower tax deduction.
Bthere is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the
. number of cause marketing efforts it can make during a fiscal year.
C charitable donations are contributed at the sole discretion of the firm; cause marketing is the amount is . directly affected by consumers’ purchases.
D cause marketing is generally linked to public causes and concerns while straight charitable
. contributions are generally given to private institutions.
E. there is essentially no difference between a charitable contribution and cause marketing.
A. protecting the environment.
B. enhancing corporate sales and profits.
C. following industry-specific codes of ethics. D. fulfilling societal objectives.
E. demonstrating ethical behavior.
A. cause marketing.
B. philanthropic marketing.
C. green marketing.
D. public relations.
E. societal promotions.
A. philanthropic marketing. B. corporate altruism.
C. cause marketing.
D. the marketing concept. E. societal marketing.
=160.A ota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in
A. philanthropic marketing.
B. cause marketing.
C. marketing altruism.
D. public relations marketing. E. societal marketing.
B
161.Post supports the Boys & Girls Clubs. For every coupon found on a box of any of the Post brands redeemed, Post promises to donate $0.10 to the organization. This is an example of
A. cause marketing.
B. philanthropic marketing.
C. goodwill marketing.
D. public relations marketing. E. societal marketing.
A
162.Cadbury Canada recognized that education is crucial to lifting Ghanaian children out of poverty. Cadbury worked with its lead partner, World Vision Ghana, to identify every child in cocoa-farming villages who had to walk at least three kilometers or more each way to school. In the spring of 2009, Cadbury Canada launched a program that encouraged consumers to enter the bar codes of their candy and chocolate bars online. Each entry represented one bicycle part and 100 parts “built” one bike. The biggest-ever shipment of bicycles to Ghana—5,000 in total—is helping thousands of kids get to school and get a head start on a brighter future. The is an example of
A. philanthropic marketing. B. cause marketing.
C. societal marketing.
D. public relations marketing. E. transactional marketing.
B
163.American Express Company pioneered cause marketing when it sponsored the renovation of A. Carnegie Hall.
B. Madison Square Garden.
C. Liberty Hall.
D. the Statue of Liberty. E. the Lincoln Memorial.
D
164.When American Express pioneered cause marketing, it raised $1.7 million to renovate a national icon, increased usage among cardholders, and
A. became the only credit card accepted for admission to the sight.
B. decreased outstanding debt on previously unpaid credit cards.
C. was able to raise interest rates without facing customer complaints. D. received a tax credit that more than paid for the original campaign. E. attracted new cardholders.
E
165.Which of the following statements concerning cause marketing is MOST accurate?
A The vast majority of consumers say they will switch to a brand that supports a good cause provided the . price and quality of the brands are equal.
B. The profits generated by cause marketing are usually paid in “goodwill” rather than actual revenue. CThe positive effects of cause marketing are significant during the promotion, but they lose their benefit . almost immediately after the promotion runs its course.
D. Cause marketing rarely creates a point of difference for the firm that engages in this marketing
practice.
E Women are much more suspicious about the sincerity of cause marketing programs than men; . therefore, their contributions are significantly less.
A
A. a business mission.
B. the strategic marketing process.
C. a SWOT analysis.
D. a social audit.
E. an accountability analysis.
A. a systematic assessment of a firm’s compliance to fair hiring practices and commitment to diversity. B.a company-wide assessment of employees at all levels to determine the compliance to the
organization’s code of ethics.
C. conducting business in a way that protects the natural environment while making economic progress. D. a systematic assessment of a firm’s objectives, strategies, and performance in terms of social
responsibility.
E. the ability to understand one’s own emotions and the emotions of people with whom one interacts on a
daily basis.
B. financial audit.
C. action plan. D. tactical plan. E. research plan.
A. evaluate current social responsibility programs.
B. determine the amount of money that can be allocated for societal marketing programs.
C. recognize a firm’s social expectations and the rationale for engaging in social responsibility endeavors. D. identify social responsibility causes consistent with the company’s mission.
E. determine the types of resources needed to achieve social responsibility objectives.
A. identification of environmental forces that could interfere with the firm’s plans.
B. evaluation of possible benefits both tangible and intangible to the firm’s triple-bottom line.
C. evaluation of social responsibility programs and activities undertaken and assessment of future
involvement.
D. selection of a team leader and assignment of tasks and task deadlines for team members. E. creation or selection of a theme, slogan, spokesperson, etc. for marketing cohesiveness.
A. sustainable development. B. green marketing.
C. stakeholder responsibility. D. the marketing concept.
E. environmental marketing.
A.placing restraints on a company’s growth until all ancillary support services are in place to ensure a
new venture’s success.
B. global economies that are slowly moving from an agrarian-base to an industrial base.
C. adhering to worldwide standards for environmental quality and green marketing practices.
D. marketing efforts to produce, promote, and reclaim environmentally sensitive products.
E. conducting business in a way that protects the natural environment while making economic progress.
A. A company that always makes its furniture from rare tropical woods is practicing sustainable
development.
B. At this point in time, sustainable development is a luxury that only large international companies can
achieve.
C Sustainable development is achieved when a firm’s sales growth rate increases an average of 1-2% per . year for a period of at least five years.
D A company that uses overseas child laborers to manufacturer its products to reduce costs does not
. practice sustainable development.
E. Unfortunately, only a small number of consumers care whether a company practices sustainable
development.
are part of the company’s goal to engage in A. sustainable development
B. market development
C. ISO 9000 compliance
D. cause marketing
E. environmental downsizing
.
in the exchange process and in the use and disposition of
A. get as much as they can for their money
B. support cause marketing efforts
C. reveal any and all pertinent personal information D. act ethically and responsibly
E. seek products without ISO 14000
A. normal and reasonable consumer behavior.
B. unethical practices by consumers.
C. acceptable consumer code of ethics.
D. costs to be passed along to shareholders as a part of doing business. E. violations of the Consumer Bill of Rights.
A. Consumer complaints about online auction fraud outnumber all reports of online crime.
B. The cost to marketers of unethical consumer behavior is negligible in terms of lost sales.
C.The potential cost to marketers of unethical consumer behavior is dramatically reduced by investing in
loss prevention training.
D. Retailers lose about $1 million dollars a day from shoplifting.
E.At some point, every person shoplifts or participates in an unethical exchange; to retailers, it is simply
the cost of doing business.
A. Most consumers’ unethical acts are motivated by economic need.
B. Some consumers believe that if they can get away with unethical behavior, it is worth it.
C.If “everyone else does it,” then that becomes the norm so, ultimately, there is no such thing as unethical
consumer behavior.
D. Most consumers who shoplift do so because a salesperson has been insulting or rude.
E Few customers behave unethically toward smaller, independently owned businesses. Most unethical . consumer behavior is against “big business.”
Abe unable to make an ecologically sound purchase because eco-friendly products are significantly less . expensive, indicating that they are of lesser quality.
B. lack the knowledge to make informed decisions dealing with the purchase, use, and disposition of products.
C. believe that protecting the environment in one area actually can create disruptions in another areas. D. believe that ecological issues are still a matter of opinion even within the scientific community itself. Ebelieve that public sentiment toward ecological issues has now reached a consensus—in today’s
. economic downturn, jobs are more important than environmental issues.
A. acceptable provided the merchant providing the service has not violated the Consumer Bill of Rights. B. acceptable provided the salesperson doesn’t mind.
C occasionally permitted when two different firms are competing for a customer’s business and both are . using equally less than ethical practices.
D. not acceptable because consumers also have an obligation to act ethically and responsibly.
E. not acceptable unless the participants are nonprofit organizations or charities.
A. greenwashing
B. whitewashing
C. environmental slander D. green gouging
E. demarketing
A. marketing efforts to produce, promote, and reclaim environmentally sensitive products.
B. conducting business in a way that protects the natural environment while making economic progress. C the practice of making an unsubstantiated or misleading claim about the environmental benefits of a
. product, service, technology, or company practice.
D.the practice of deliberately concealing the mistakes that polluters make regarding the environmental
disasters they perpetrated.
Ethe recognition of the need for organizations to improve the state of people, the planet, and profit . simultaneously if they are to achieve sustainable, long-term growth.
C. to always go to the source to find the facts and make correct decisions.
D. to build trust and take responsibility.
E. to contribute to society and the economy by producing high-quality products and services.
A. Lexus 450 all-electric car
B. Toyota Tundra gas-electric hybrid truck
C. Scion iQ micro-subcompact compressed natural gas car D. Toyota Prius gas-electric hybrid car
E. Toyota Camry hydrogen fuel cell hybrid car
A. the federal government
B. businesses
C. individuals
D. environmental groups E. the state government
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