A Review of Wal-Mart’s Website
Wal-Mart eschews the normally flashy designs commonly associated with large corporation in favor of a more simple, cool look. This is readily apparent with the choice of color combination: mostly whites in conjunction with cooler blues, with reds for important marks and notices. The result is an almost spartan page, evoking a friendly, home-y feel. Anyone who has problems with loading particularly animation-heavy or image-intensive pages (i. e. dial-up users) will most likely be at ease with Wal-Mart’s site since it only has one Flash-driven image in it’s front page, with the rest made up of static .
jpeg and . gif images. Navigation is also intuitive, with everything not taking more then a couple of seconds to figure out. The account links are conveniently placed on the upper-right part of the page, where anyone would automatically look to first. All the information a shopper needs are there: logging in to their account, checking their carts, as well as registration. The Help link is also placed there for ease. All the basic links a customer might need are also presented using a drop-down menu on the upper-center part of the page.
The only problem minor problem encountered is a compatibility issue with Mozilla Firefox, where the menu gets behind the Flash image, hiding the rest of the choices. However, this is offset by the fact that the same links are also conveniently found on the left side, as static links people can click. The issue with Mozilla browsers aside, Wal-Mart’s website is a good example of functionality over flash, with intuitive navigation that is non-threatening to any first-time internet shopper.