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Able Corporation Essay

Able Corporation is a family owned business which produces a full range of power tools which are of high quality that can serve both consumers and professionals. Able corporation also provides a range of power tools for other industrial channels. The market share of able corporation has a very strong brand equity and loyalty among the professional and consumers.

Due to the competitive nature of the market, Able corporation has moved to produce more innovative products which last longer in the market. Able has non competitive high cost products due to the nature of its manufacturing plants. The plants are old and poorly managed and so their products are of low quality. There e are major misunderstandings and friction among the senior management and their employees. (Butler D. (2001).

Able Corporation has old manufacturing plants which must be replaced with modern effective plants. The top management team should be composed of highly qualified personnel who have the ability to work together as team members. Employees should be treated fairly and provided with good working environments for them to produce high quality products. The corporation should focus on producing high quality competitive products which are well branded products that satisfy both the professional

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and consumers needs. (John R. (1997).

The company should state its main objectives in relation to what its needs to achieve either in short or long term goals. It should also priories the expectations and requirements of its stakeholders including employees and consumers. The goals and objectives identified should also reflect the main reason of running the company. (Schmetterer B. (2003).

To evaluate the effectiveness of this process, I will determine how well the objectives and goals set have been realized by the senior management and the employees. I will also collect statistics on how well the companies products have been received both in the professional and consumer market. (Hagel J., Brown J. S. (2005).


Butler D. (2001). Business development: a guide to small business. Elsevier.

Hagel J., Brown J. S. (2005). The only sustainable edge. Harvard business school press.

John R. (1997). Global business strategy. Thomson learning EMEA.

Schmetterer B. (2003). Leap: A revolution in creative business strategy. John Wiley and sons.

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