logo image

American companies

Just like most American companies, Nike started out as a small company that evolved through time into a major industry player. Guided by its founder, Nike has issue after issue riding on with economic progress and the benefits of events sponsorships. However, Nike remained to be a strong contender in the business amassing chunks of market shares. Nike was established by Phil Knight in the late 50’s after taking up accountancy at the University of Oregon.

It was here that he came to know Bill Bowerman who was his athletic coach during Knight’s varsity days. Knight praised Bowerman for being a tough and dedicated coach and an in...

Need essay sample on "American companies"? We will write a custom essay sample specifically for you for only $13.90/page

...spiring person. Upon his graduation, Knight got inspired into venturing in providing better running shoes for athletes like him. With this, he then went to Japan to do a proposal with Asics (then called Tiger Shoes) that would make him an exclusive American distributor of the company.

He then continued on to do the business under the name Blue Ribbon Sports where he got his coach, Bill Bowerman, into the business as co-owner (“The Merchants of Cool”, 2001). The business came into jeopardy after Tiger Shoes decided to take over the American market pushing Knight and Bowerman’s Blue Ribbon Sports out of the scene. Knight’s only reply was the establishment of a new shoe company: Nike.

Read full document

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
×
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register
Signup & Access Essays

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
|
Complete Buyer Protection
|
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy