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Analytical methods

Method in which the data is measured is very important in order to get an understanding of the results of the research work. This is the reason there is need for an accurate measurement framework since is measurement is not accurate it will mean that there will not be a thorough analysis of the data. In this case in order to come up with analytical framework for the measurement of the data different approaches were compared and since anti-positivist approach was used in research design it is the approach which is used in this case.

The data used in analysis will be from both primary and secondary data; this is to ensure that the collected data is correct and can be relied upon. Secondary data which is very essential will be collected through use of past surveys and research works which have been done by other researchers in the field. The other information will be drawn form internet sources and text books. (Kaski, 1997) The data collected will be analyzed by use of the exploratory qualitative method of data analysis.

In exploratory qualitative analysis whereby the data was analyzed using the Microsoft excel, the researcher divided the data into different categories which

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enabled the use of different excel methods to interpret the data accordingly. Percentages were derived which were used to interpret the data which was used to answer the research questions. This is because it allows the researcher to use different ways to interpret the data based on the different themes.

Methods which were highly used to interpret the data included pie charts, bar graphs and tables. (Kaski, 1997) After evaluation of the different approaches the content theory analysis was chosen, the reason being that the content analysis approach was a systematic, replicable technique which is used for compressing many of the words in the research work. The data will be coded in charts ands to enable easier interpretation of the data.

This enabled the researcher to have a clear picture of the main problem and an in sight on how the problem can be easily solved. The theory will be used to analyze the data whereby the data will be coded into various themes, for instance the social life of the people of South West of USA and how this life influences their vehicle buying decisions. Work life and social life and how it has also effect on the buying decisions of the South West of USA people in relation to the study question.

The themes will then be arranged accordingly and then analyses will be done on e ach theme one after the other. (Kaski, 1997) Content analysis will enable the researcher to get the relevant information in an easier manner and it will be easier to interpret that information accordingly. The reason behind choosing the following method is that it enables the researcher to analyze the information in a simple way and enables the users of the information to get a clear understanding of the data collected.

 The important part of the data analysis was the coding process whereby the data was categorized into themes. The coding process enables the researcher to quickly retrieve and collect all the text and associated data with some thematic idea so that the researcher can examine together and compare cases, hence coming up with the appropriate information required. (Martin, 2008)

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