The objective of this report is to analyze the features of consumer behavior while purchasing Apple Mac ipod video and to highlight these features for effective marketing strategy of the product. The Apple I-pod has been earmarked as the device of the 21st century. Since its launch in the year 2001, the device has gained immense popularity with the masses. It has been hailed as the style icon of today – a must have with the techno savvy generation. It is true that consumers are the key players in the retail market.
An in depth study of the consumers who make the ultimate decision of buying the product and giving it the brand image is of utmost importance. This report aims at the understanding of what goes on in the consumer minds when they make the purchase. Why would somebody buy an I-pod video and most importantly why would they choose the brand Apple. A very close look at the consumer mind reveals some interesting facts that trigger their purchase of the Apple I-pods: – Being labeled as the most trendy possessions, the Apple I-pod is a must have for most consumers in the age group of 15-35.
– Music lovers find it the most convenient portable device that can store all their favorite numbers and more. – The social recognition factor is an important decision maker in the purchase of the product. – The word of mouth recommendation is also a decisive factor. The first person testimonial of the product triggers purchase of the product. – Most Apple I-pod users are tech savvy and love owning the latest gadgets in the market. The report also highlights why many people will not buy the Apple I-pod and how this segment can be converted into prospective consumers.
The key issue faced by our company today is the presence of other competitive brands in the market with similar features as the Apple ipod video. How is Apple going to make its market presence stronger in the face of severe competition? Apple ipod has witnessed phenomenal success in the past few years and now as the market splurges with other brands having similar features at competitive rates, strategies need to be revised to get the competitive edge. The matured consumer sector looks closely into the utility aspect of the product before making the purchase decision.
This segment tends to analyze the pricing, features, and available options in the market and weigh the pros and cons before investing. The Apple I-pod video will definitely appeal more to this segment of consumers once the recommended changes are incorporated in the product. – Apple I-pod video should support more video formats – The product has been termed as overpriced by many. – The display of the product needs to be bigger to enable better viewing experience. – Additional features like recording options will definitely appeal to the consumer segment that is always looking for more features at the same price.
Apple I-pod video – the gadget of the decade “It’s hard to say exactly which moment it was that we realized the iPod had taken over our entire civilization. But it might have been this one: The day we first heard, last summer, that baseball players were using their iPods to do their pregame video studies — as opposed to, say, their pregame Shakira video studies. What we have here, friends, is one of history’s most amazing gizmos ever. ” [Jan 31, 2007] – Jayson Stark writes for ESPN. The Apple I-pod has revolutionized the music industry and initiated a change to the digital music era.
Consumers identify with this brand and feel a sense of pride on their ownership. I-pod, the cool gadget of the 21st century is the greatest piece of technology since the motorcar. A small hand held device with more than thousand songs and videos that can be carried around anywhere in the pocket. An amazing piece of technology devised for all music lovers transcending age barriers. The ipod has met with huge success in the market in the last 5 years since its launch in 2001. The product has sparked massive interest in the age group of 15-35 initiating a revolution in the music industry.
It is this success story that we would like to repeat in the case of Apple ipod videos. So what are the features of the Apple I-pod video that will appeal to the consumers? The sleek design of the Apple ipod video is one of its most attractive features. The sharp and colorful display is amazing and has a storage capacity of 60GB. The product can be connected to a television to watch the videos as well. It can also be used to store digital images and can be connected to the camera directly and upload pictures to the ipod. Over the years Apple has sold over 70 million ipods.
Five years down the line the Apple ipod is reckoned as a major brand in the market with its strong presence felt across the globe. But at this juncture our focus must lie on the negative feedback about the product that can easily crack the success model so far. There are some segments of people who feel that the Apple ipod is overpriced besides the expensive accessories. Other issues that cast a shadow on this products’ popularity is the pricing of I-tunes download. The cost of downloading a non-burnable music video is $1. 99.