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Application of organizational behavior concepts at Disney

“People trust us because of our commitment to them and to the standards to which we hold ourselves. We alone are responsible for upholding our excellence and our integrity. This means acting responsibly in all our professional relationships, in a manner consistent with the high standards we set for our business conduct. ” (This market is growing). These are the standards Disney continues to uphold. Today, the Walt Disney Company and its subsidiary and affiliated companies are known the world over as providers of high-quality entertainment of all kinds, including films, television shows, attractions, consumer products, stores and resorts.

There are many factors that account for the success of Disney and this paper looks into those elements as when as relate then with the organizational behavior in the areas of human resource practices, communication, motivation and decision making. Organizational Behavior Organizational behavior refers to a multidisciplinary field that covers a spectrum of issues relevant to business structure, such as the influence of ethics in decision-making and the impact of technology on work-related stress.

Both of these issues act upon not only the behaviors of employees, but of managers and customers as well. Hence, whatever attitudes a business has concerning both issues can

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dramatically affect its own integrity (Schermerhorn, 2005). This paper looks at the application of organizational behavior concepts at Disney and how these efforts are successful or unsuccessful in these efforts: the Human Resources Management, Communication, Motivation and/or Decision-making.

At the Walt Disney Company, the objective is to be one of the world’s leading producers and providers of entertainment and information, using its portfolio of brands, services and consumer products. According to George Mitchell, Chairman of its Board, the goal is to “establish governance as a high priority” (Nelson, B. ). They rely on their board to help shape the company’s overall course and to hold management accountable for its performance.

Throughout the years, audiences, consumers and shareholders have come to depend on the company for quality, creativity, innovation and integrity (Nelson). The Impact of Walt Disney Foremost in the success of the organization was the vision that spurred the company—Walt: the Creator of the world-famous cartoon character, Mickey Mouse. Walt Disney was once quoted as saying, “ “Mickey Mouse is, to me, a symbol of independence.

He was a means to an end. He popped out of my mind onto a drawing pad . . .on a train ride from Manhattan to Hollywood at a time when business fortunes of my brother Roy and myself were at lowest ebb and disaster seemed right around the corner. Born of necessity, the little fellow literally freed us of immediate worry. ” In fact, Walt and brother Roy established the world’s most powerful media conglomerates (Walt Disney. American Animator and Film Producer). Walt was dynamic both in the executions of his art and in the principles and beliefs. He believes that he makes films for the “child in all of us,” such that he states,

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