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Applied Business Studies

For the enterprise unit, we have to organise and run a business for 5 days in order to run the business we first had to come up with an idea of what we were going to do. After coming up with a few initial ideas like pizza and shwarma we decided that to make the business more successful and popular we would be better of selling soft drinks with the food. After finding out more information and all the details, we found out that shwarma’s won’t be a good idea as we will either need to rent a portable machine one of the places and also we will need to hire some one to run it, this means that it will be expensive and we might not cover the costs.

There was a problem with the pizza’s as well, due to the times of the breaks most of the popular pizza places that we were thinking of did not open up till later so we had to find a pizza place that opened at 10:00-10:30am, so the pizza’s will be cooked and deliverd to the school for between 11 and 11. 10am. this was important because the pizzas needed to be

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delivered before second break had started because the pizzas needed to be

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sorted out and ready to be sold to the students and staff of Doha college.

After we had looked around at the different pizza businesses in Doha we found the ideal pizza place to buy our pizzas from, which was Pizza Inn. This is because the premises is close to Doha College and also Pizza Inn is a well known pizza store and has a good name within the local and surrounding areas. The group finally decided that this is an ideal pizza store to use but we would not get the soft drinks supplied from here due to the extra cost which we would be charged. Therefore we decided to get the drinks from Charlotte’s compound shop.

Market research is where the business gathers information in order to design and plan whether or not a business/product will be successful. There are 2 forms of market research primary and secondary; primary is collecting new data in the form of a questionnaire or a survey where as secondary research involves reusing existing data. Primary research Primary research involves finding out information on your potential customers, primary research methods include surveys, interviews and observations. Businesses carry out primary research in order to find out whether or not a business will be successful.

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