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ASP marketplace Essay

“Of all Internet-based marketplaces, the ASP arena is marked by product strategies developed both with and for customers in real time. The need for being a responsive resource is an underlying assumption and a core value…” (Sam, 2007). In order to see the value that ASPs add to businesses, one needs to be able to focus on application service providers by segment; “Watching the ASP marketplace evolve is synonymous to watching a kaleidoscope against the noonday sun: as new colorful companies emerge, some disappear, and still others reshape themselves.

Nearly all of them are first focusing on the number of employees in a company as primary segmentation criteria. ” (Sam, 2007). The third perspective on segmentation is the most well known perspective, and this is in regards to the technology of preference. This form of segmentation is not often used, because the market is still maturing, but there are certain customers that are focused on the issues of scalability and security. Therefore, these people find this perspective of segmentation to be immensely beneficial.

There are also certain strategies that are being taken into account in regards to the future of ASPs that will add even more value to businesses in the field

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of computers. Some of the most specific strategies presently in the works include, efficiency gains, economies of scale, continued consolidation, a stronger focus put on differentiation strategies, various new integration offerings, and an increased awareness of the market overall.

If even a few of these strategies are taken fully into consideration, ASPs will be able to add value to many businesses, which will be a severely positive and beneficial conclusion for the computer field. However, as time goes on, of course there will have to consistently be more and more strategies that come into focus, as businesses and the general model of the ASP are going to change over time. In order to keep up with the changing computer world, there needs to be a constant effort aimed at a result that will add more value to businesses.

In conclusion, we can clearly see that there are many different reasons and explanations to why and how ASPs add value to businesses in the computer field and other business alike, and so with this we have also learned that application service providers are truly one of the most beneficial to computer businesses. These ASPS are able to add value to most businesses, and as long as they are understood and used properly there will only be beneficial results seen in the markets of businesses worldwide.

ASPs are truly able to offer every service that a business could need, thus making them incredibly significant and useful. The application service provider model is able to support virtually unlimited growth of a business, and there is also no need to worry about growing your business beyond the capabilities of this system. So, business is safe and secure with only the ASP itself as opposed to working with several different systems or applications.

We have been able to form a more informed viewpoint on the matter of ASPs, and can now say that we understand how application service providers add value to businesses in the field

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of computers, and why they are so critical to have regardless of a business’s status. If you have a company in the competitive field of computers, and are looking to add value to your business in more ways than one, then you must certainly include an application service provider model into the summary of your business, which can be so beneficial in the end.

Works Cited

Anderson, J. C. , & Naru, J. A. “A Model of Distributor Firm and Manufacturer Working Relationships,” Journal of Marketing (54:1), 1990: pp. 42-58. Columbus, Louis. What Drives Application Service Providers? 2000. 26 Jan. 2007. http://www. samspublishing. com/articles/article. asp? p=19613&rl=1 Desai, Bhavini & Currie, Wendy. “Application Service Providers: A Model in Evolution,” ACM International Conference Proceeding Series (50), 2003, pp. 174-180. Factor, Alexander L. Analyzing Application Service Providers. ISBN: 0-13-089425-7 Pub. Date: Oct. 2001.

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