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Avon Company

Apparently, there will be competition between the website and the sales representatives for the Mark products. However, in the case of Mark products under the Avon Company, the sales representatives still has the opportunity to sell more products rather than the Mark website. There are two reasons why sales agents should not be bothered of the existence of Mark website. First, the sales representatives use direct personal selling.

With their ability to build rapport with their customers, they also have the opportunity to explain about the features and attributes of the products that they sell to the customers and persuade them to buy with the use of appealing approaches and statements (Rosenbloom, 1993). Second, Avon has been recognized in the global market. The idea that the product is included in the Avon brochure or bears the name of Avon Company can be considered as strength in selling the items.

The customers will definitely rely on the credibility of the company in distributing products to the customers. Many people still prefer personal selling because they are able to get the product which they personally seen and heard from the sales agents. Book in Online Store The book Love in the Time of Cholera

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by Gabriel Garcia Marquez is available at Amazon. com and AbeBooks. com; however, it is not available as an audio release in audible. com (audible. com). In Amazon. com, the book is available for $10.

17 and eligible for free super saver shipping if the online shopper will purchase over $25. For standard U. S. shipping rates, the customer needs to add $3 to be able to make the product be delivered at home. The company has promo deals which give the customers opportunity to get another book aside from Love in the Time of Cholera

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in discounted price (Amazon. com). Because AbeBooks. com is an online buyer and seller of used books, the price of books in this site is inexpensive than the books in Amazon. com.

The shipping fee is $3. 95 while the book costs $1. 00 (AbeBooks. com). The three sites focus only on books; however, they have unique selling propositions that make them different from each other. The Amazon. com sells brand new book, AbeBooks. com sells used books, and audible. com offers wide selection of digital audio books. References Amazon. com. (2009). Love in the Time of Cholera

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.

Retrieved April 21, 2009 from http://www. amazon. com/Love-Time-Cholera-Vintage-International/dp/0307387143/ref=sr_1_1ie=UTF8&s=books&qid=1240282874&sr=1-1 AbeBooks. com. (2009). Love in the Time of Cholera

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. Retrieved April 21, 2009 from http://www. abebooks. com/servlet/BookDetailsPL? bi=1229301082&searchurl=sts%3Dt%26tn%3Dlove%2Bin%2Bthe%2Btime%2Bof%2Bthe%2Bcholera%26x%3D55%26y%3D14 Audible. com. (2009). What is Audible? Retrieved April 21, 2009 from http://www. audible. com/adbl/site/offers/howItWorks. jsp? BV_UseBVCookie=Yes Rosenbloom, B. (1993). Direct Selling Channels. New York: Haworth Press

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