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BCIS Ch 10

When did e-commerce begin?
1995
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):
marketspace.
Disintermediation has which of the following effects?
It lowers costs to the consumer.
Which of the following is not one of the unique features of e-commerce technology?
Transparency
Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?
Richness
The effort required to locate a suitable product is called:
search costs.
Which feature of Internet technology has had the most effect in the Internet’s rapid spread across the globe?
Universal standards
Reducing the business process layers in a distribution channel is called:
disintermediation.
Compared to digital markets, traditional markets have:
higher transaction costs.
Compared to traditional goods, digital goods have:
lower distribution costs
Retail consumer e-commerce is growing at single-digit rates.
False
All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.
True
In general, for digital goods, the marginal cost of producing another unit is about zero.
True
Advertising networks track a user’s behavior at thousands of websites.
True
Menu costs are the merchants’ costs of changing prices.
True
Craigslist is an example of:
C2C e-commerce.
Which of the following types of e-commerce involves consumers selling goods and services to other consumers?
C2C e-commerce
Transaction brokers:
save users money and time by processing online sales transactions.
Market creators:
provide a digital environment where buyers and sellers can establish prices for products.
In which of the following revenue models does a website charge a fee for access to some or all of its offerings on a continual, regular basis?
Subscription
Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.
micropayment
Netflix uses which of the following revenue models?
Subscription
Blue Nile is an example of the content provider business model.
False
Uber uses a form of dynamic pricing.
True
Exposing an individual to ads that are chosen and based on the online behavior of the individual is referred to as:
behavioral targeting.
Facebook’s Like button is an example of which of the following?
Network notification
________ attempts to leverage the fact that there is always some demand, however small, for a product.
Long tail marketing
Web personalization is used primarily as a marketing tool.
True
Selling the same goods to different targeted groups at different prices is called:
price discrimination.

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