BCIS Chapter 8 Review Questions
A. SM user communities are mostly based on geographic and familial ties.
B. A viral hook is an inducement to constrain communications between user communities.
C. In community SM site relationships, the relationships in second-tier communities are disassociated from first-tier users.
D. Most users of SM belong to several different user communities.
It is used to restrain information leaks from an organization.
It is used to enhance an organization’s privacy on its SM sites.
It is designed to root out users who post junk content on an organization’s SM site.
It is an inducement to pass communication along the tiers of a community.
They are informal, evolving, and socially oriented.
They employ browsers and native mobile applications to store and retrieve connection data.
They usually process SM sites using desktops, laptops, and smartphones.
They store and retrieve SM data on behalf of users.
It is used to determine performance incentives.
It is used for terminating employees.
It is used to keep track of employees’ personal lives.
It is used for recruiting candidates.
A. If problematic content represents reasonable criticism of the organization’s products, the best response is to delete it.
B. Responses to problematic content are best reserved for instances where it has caused an organization to do something positive.
C. The product development team should not receive criticisms posted on a social networking site.
D. Inappropriate contributions that contain obscene or otherwise inappropriate content should be ignored indefinitely.
A. removing people who have less social capital
B. adding only work-related friends
C. adding more friends
D. removing unknown friends
A. Cloud computing
B. Electronic data interchange
C. Data warehousing
D. Social media
A. determining employee performance through social media
B. recruiting employees for vacant jobs only through social media and not otherwise
C. probing employee personal and social life through social media
D. making errors in forming conclusions about employees through social media
A. Connection data
B. Capital data
C. Content data
D. Communication data
A. strong backlash
B. sympathetic appeal
C. positive review
D. rise in followers count
A. They sponsor content on SM sites.
B. They do not support custom software for long durations as it is expensive.
C. They generally charge users a license fee to use their applications.
D. They use elastic, cloud-based servers to host SM presence.
A. social media’s flow
B. structured business processes
C. unstructured business processes
D. social media’s requirements
A. Organizations whose business strategy involves selling to developer networks are the last to adopt SM-based customer support.
B. The unpredictability of dynamic processes like social media is encouraged in supply chains.
C. Users who have no financial incentive are willing to provide reviews to the buyer community.
D. Solving supply chain problems via social media reinforces an organization’s sense of privacy.
A. Custom data
B. Content data
C. Capital data
D. Connection data
A. Informality makes SMIS difficult to use.
B. Organizations develop and operate their own custom, proprietary, social networking application software.
C. They process SM sites using elastic, cloud-based servers.
D. They are informal, evolving, and socially oriented.
D. media sharing
B. personal reinforcement
C. social credential
A. employee recruitment
B. employee communication
C. employee evaluation
D. employee termination
A. Being linked into social networks undermines a professional’s image and position in an organization.
B. The value of social capital is determined by the number of relationships in a social network.
C. Social capital is an investment in human knowledge and skills for future profit.
D. Social capital can be gained by limiting the number of friends.
Each customer crafts his or her own relationship with a company.
Relationships between organizations and customers are unchanging.
Sales managers can control what a customer is reading about a company and its products.
Customers who are likely to make the highest purchases are likely to receive the most attention.
A. user response
B. content data
C. connection data
D. data contribution
A. Social capitalization
B. Collaborative product development
D. Flexible product development
A. social media policy
B. statement of purpose
C. corporate datasheet
D. labor bill
A. they are based on mutual interests of users
B. they are based only on organizational boundaries
C. most people belong to a single community
D. the total number of its users is determined by the sum of the sizes of all its communities
A. improving communication channels within an organization
B. business-to-consumer (B2C) relationships
C. business-to-business (B2B) relationships
D. promoting brand awareness
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