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BCOM 3360 Business Communication CH12 Quiz

Peter wants to create a chart that shows how market share is divided among the top companies in his industry. Which should he use?
a pie chart
Which of the following is a helpful guideline for formatting bar charts?
Bars should be arranged in ascending or descending order in most cases.
Octavio wants to compare the gross national product for six different countries for the year 2010. How should he display the data?
a bar chart
Which of the following is a helpful guideline for formatting tables?
Arrange entries in ascending or descending order.
Which of the following is a type of primary research?
conducting survey research
Which type of question is designed to gain the response that the survey designer prefers and produces unreliable and unusable information as a result?
leading
Which of the following statements about bar charts is true?
Bar charts are more versatile than pie charts and line charts.
“A survey should have response choices that are exhaustive.” This means that
the choices should include all possible answers.
Which of the following research sources is most likely to be biased by the writers’ career objectives?
external blogs
Which of the following relates to how current and representative data is?
reliability
Which of the following is a helpful guideline for formatting line charts?
The scale should be about two-thirds of the range included in the charts.
“A survey should have response choices that are unambiguous.” This means that
only one answer choice should be appropriate.
Which of the following is a good practice in the context of collecting, analyzing, and presenting research data?
focusing on full disclosure of data
Business and management books are typically biased toward
the latest, greatest idea mentality.
In general, survey questions should
be short enough to answer in a few seconds.
Julie is feeling overwhelmed by the number of surveys and spreadsheets of data she has compiled. When she tries to analyze them, she keeps thinking of more questions and issues. Julie can best focus her efforts by
remembering her key research problem.
Experienced writers use word processing software, spreadsheets, or databases for recording information about their research sources during the research stage to increase the ______ of their research.
credibility
One advantage of open-ended questions is that they
help researchers understand an issue in more depth than closed questions.
Which of the following statements about online surveys is true?
Data from online surveys can be automatically dumped into a spreadsheet.
Which of the following practices reduces the credibility of research?
entering into the process with preexisting assumptions
Meghan needs to analyze the demographic makeup of her company’s employees. Before conducting a survey to get the necessary employee information, she should first check to see if it is already contained in the company’s
databases.
Shinobu has gathered a lot of data about how his company’s products sell in the various regions of the country. Which of the following should Shinobu use to analyze this data?
statistical software
The first step in developing research-based business reports is
identifying what decision makers want to accomplish.
Which source of data typically tends to score high on the parameter of adaptability?
primary research
Catherine, an economist, wants to graphically represent the prices of small cars in the United States over a period of three years. This will best be illustrated through a(n)
line chart.

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