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BCOM ch 1

credibility
-your reputation for being trustworthy
-the degree to which others believe or trust in you
post trust era
the public overwhelmingly views businesses as operating against the public’s best interest and majority of employees view their leaders and colleagues skeptically
control your reputation as a credible communicator by focusing on 3 factors
1. competence
2. caring
3. character
competence
refers to the knowledge and skills needed to accomplish business tasks, approach business problems, and get a job done
-most people judge this based on your track record of success and achievement
character
refers to a reputation for staying true to commitments made to stakeholders and adhering to high moral and ethical values.
ethics
rules of conduct or moral principles that guide individual or group behavior
business ethics
are the commonly accepted beliefs and principles in the business community for acceptable behavior
transparency
involves sharing all relevant information with stakeholders
-the dominant business ethic
trust building behaviors
-extending trust
-sharing info
-telling it straight
-providing opportunities
-admitting mistakes
-setting a good example by following rules
stephen covey believes this to be the key leadership competency of the new global economy
credibilitypoa
caring about the interests of others implies
cultivating a sense of community in the business world
corporate values
are the stated and lived values of a company
code of conduct
code of ethics
personal values
those values that individuals prioritize and adhere to
core principles in business communication
-interpersonal communication process
-emotional intelligence
-active listening
-teamwork
-intercultural communication
FAIR test
helps you examine how well you have provided the facts, how well you have granted access to your motives, reasoning, and info, how well you have examined impacts on stakeholders and how well you have shown respect
-facts, access, impacts, ad respect
Establishing credibility
-Task 1 Establish credibility through competence
-Task 2 Establish credibility through caring.
-Task 3 Establish credibility through character.
The Role of Trust in the Post-Trust Era
-Operating from a position of trust or credibility is one of the first things you should consider as you communicate
-Goal should be to gain trust or credibility from colleagues, clients, customers, and other contacts
-The public increasingly views companies with less trust
-A deficit of trust also exists within companies
-Surveys show that employees often do not trust their own business leaders
The Role of Competence in Establishing Credibility
-People develop competence through study, observation, and practice and real-world business experiences
-How you communicate directly affects the perceptions others have of your competence
Caring
-implies understanding the interests of others, cultivating a sense of community, and demonstrating accountability
-Once an individual is perceived as unconcerned about the interests of others or disinterested in causes above and beyond himself, others distrust such a person
Understanding the Interests of Others
–Your ability to gain credibility strongly depends on your ability to show that you care for the needs of others
–Effective communicators gain trust by connecting with others—that is, seeking to understand others’ needs, wants, opinions, feelings, and aspirations.
Cultivating a Sense of Community
—The most effective business leaders in today’s corporate environment have generally risen to their positions because of their sense of community and teamwork
—Speaking about “our needs” or “your needs” as opposed to “my needs” engenders trust and helps you come up with solutions that achieve mutual benefit
Demonstrating Accountability
—A sense of accountability involves a feeling of responsibility to stakeholders and a duty to other employees and customers
—By placing a rationale for accountability in your communications, you will generate substantial trust and goodwill from others
Business professionals remain silent for four basic reasons:
1. They assume it’s standard practice
2. They rationalize that it’s not a big deal
3. They say to themselves it’s not their responsibility
4. They want to be loyal
Open and Honest Communication
—By avoiding open and honest communication of business problems, employees doom a business to poor financial performance
—Dishonesty is among the primary reasons for lower employee morale
—Dishonesty can be reason for dismissal
High-Trust Relationships, Ease of Communication, and Improved Work Outcomes
—Establishing credibility allows you to communicate more easily and more influentially
—Credibility leads to less resistance from others, increased willingness to cooperate, and less likelihood of miscommunication

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