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BCOM-Final Review

The problem of developing credible PR messages is even more challenging in the post-trust era and the _____.
Social Age
Which of the following stages of crisis management involves developing sample responses to various types of crises?
Pre-crisis preparation stage
Which of the following is most likely to take place during the pre-crisis preparation stage?
Developing sample responses to various types of crises
Which of the following best describes social responsibility?
Social responsibility means that companies give back, serve, and meet the shared interests of their communities.
City Fleet is a transport company that operates over 1200 buses for public transport in the city of Cadmia. Heavy rain has caused several flash floods leading to the inundation of several roads. In view of this situation, the company cancels transportation on many of its scheduled routes and disappoints many of its regular customers in the process. This crisis is an example of a(n) _____ crisis.
victim
Companies are less able to generate predictable media exposure in the Social Age because of the _____.
shrinking options in mass advertising
A PR message designed for Information Age audiences is most likely to be characterized by a tone that is _____.
authoritative
A crisis caused due to a workplace violence committed by an employee falls under the category of _____.
victim crises
Which of the following should be a company’s first step in the event of a crisis that impacts its stakeholders?
Express concern
A workplace mishap due to equipment failure is typically considered unintentional, but stakeholders still assign some responsibility to the company. This crisis is an example of a(n) _____.
accident crisis
What forms the second tier of the inverted pyramid in a PR story?
A part of the story that provides supporting details
The _____ in a PR message allows readers to identify when the story occurred.
dateline
Which of the following is true of the crisis response stage in a crisis management plan?
It involves reaching all stakeholders through appropriate communication channels.
Which of the following is a secondary responsibility of the crisis response stage?
Preserving an organization’s reputation
What is the advantage of a company expressing sympathy toward the victims of a crisis?
This reduces the number of claims against an organization.
The first step in most PR campaigns is to _____.
establish objectives
_____ should be a primary goal in your public relations efforts since PR messages are usually treated with skepticism.
Showing sincere goodwill
Traditionally, the primary vehicle for PR messages was _____
press releases
A crisis caused due to management actions that are unlawful, falls under the category of _____
preventable crises
When a company is attacked unfairly through social media, it should:
rebut the charges with credentials.
When did the scope of PR broaden to make it a key component of the marketing mix?
During the Information Age
What has been defined as the management function that establishes and maintains mutually beneficial relationships between an organization and the employees, customers, communities, the media, and other stakeholders?
Public relations
A crisis caused due to an earthquake falls under the category of _____.
victim crises
The _____ in a PR message is written in third person in what is often referred to as inverted pyramid style.
PR story
Which of the following types of responsibilities is similar to caring?
Social responsibility
Chapter 12
……
Open-ended questions:
help understand an issue in more depth than closed questions.
A(n) _____ is designed to gain a preferred response from the survey designer’s perspective and hence produces unreliable and unusable information.
leading question
Catherine, an economist, wants to graphically represent the prices of small cars in the U.S. over a period of three years. This will best be illustrated through a(n):
line chart.
A _____ is typically useful for illustrating the pieces within a whole.
pie chart
Flowcharts allow you to depict:
a series of steps in a process to help others make decisions.
_____ allow you to show who various personnel report to.
Org charts
Which of the following statements is true about online surveys?
Data from online surveys can be automatically dumped into a spreadsheet.
Chevron lists or charts allow you to show:
a set of sequential steps with subpoints.
Which of the following research sources is most likely to be biased by the writers’ career objectives?
External blogs
Which of the following is a good practice in the context of collecting, analyzing, and presenting research data?
Focusing on full disclosure of data
_____ relates to how current and representative the data is in the context of criteria for evaluating data quality.
Reliability
High-low charts are often used to show:
fluctuating stock prices.
While formatting line charts, _____.
the scale should be about two-thirds of the range included in the charts
Which of the following types of charts is most likely to be used to show progress on aspects of projects?
A Gantt chart
Which of the following is a type of primary research?
Conducting a survey research
Which of the following charts is most likely to be used to represent wholes for more than one data series?
A doughnut chart
Which of the following should typically be avoided when formatting tables?
Using grid lines on all borders of the tables
Business and management books are typically biased toward:
the latest, greatest idea mentality.
Which of the following typically tends to score high on the parameter of adaptability?
Primary research
Which of the following practices reduces the credibility of a research?
Entering into research with preexisting assumptions
Which of the following statements is true about creating effective bar charts?
Bars should be arranged in ascending or descending order in most cases.
“A survey should have response choices that are exhaustive.” This means that:
the choices should include all possibilities.
The first step in developing research-based business reports is:
identifying what decision makers want to accomplish
Bar charts are more versatile than pie charts and line charts.
Bar charts are more versatile than pie charts and line charts.
Experienced writers use word processing software, spreadsheets, or databases for recording information about the research sources during the research stage to increase the _____ of their research.
credibility
chapter 13
……………
Which of the following is true about cover pages in reports?
A cover page is generally the most emphasized aspect of the report document design.
How can you best avoid plagiarism on a document wide level?
By supplying your own ideas, conclusions, and recommendations
If _____, then your report is essentially plagiarized.
the majority of ideas in your report are based on just one or two sources
Which of the following is a guideline for reviewing business reports?
You should try to get others’ perspectives before you officially submit your report.
How long should an executive summary be for a 10-20 page report?
One page
Which of the following components of a formal report falls into the category of “back matter”?
Reference list
Which of the following components in a report falls into the category of “front matter”?
Acknowledgements
In a formal report, a reference to a book was given as, “Zavada, N., & Spatrisano, A. J. (2007). Simple steps to green meetings and events: The professional’s guide to saving money and the earth. (Portland, OR: Meeting Strategies Worldwide).” Which of the following documentation styles is used for citing this reference?
APA
Which of the following terms best describes a serious offense that involves a literary theft?
Plagiarism
How can you avoid plagiarism on a sentence and paragraph level?
By documenting all references to the ideas of others
Which of the following is true of headings in reports?
Headings accurately show what is contained in each section.
Which of the following is an advantage of applying bulleting and enumerated lists?
It can help readers rapidly process and group dense information.
When do business professionals provide vague and sometimes superficial recommendations?
When they are reluctant to take a firm position
_____ should be provided throughout the document to indicate the information you have drawn from other sources.
Citations
What is the typical length of problem statements?
One to three paragraphs
What is the advantage of placing a clear statement of the business problem at the beginning of a report?
It helps establish the purpose and value of the report.
What is the purpose of an executive summary?
To quickly represent the most important contents, including key findings and conclusions
Which of the following is most likely to be true of business reports?
Business reports should project objectivity first and positivity second.
When should you use direct quotations?
When the idea emphasizes the credibility of the original speaker or writer
Which of the following is an advantage of providing a well-designed table of contents?
It creates an impression that you are organized
The purpose of tables and charts is first and foremost to:
raise the credibility of your report by carefully dealing with cause-effect statements.
Which of the following is an advantage of documenting your research sources?
It displays your thorough, detail-oriented approach.
Which of the following is most likely to be included in an appendix?
Financial statements and marketing materials
Which of the following raises the credibility of a report?
Supplying the facts with precision
Which of the following is most likely to be true of paraphrasing?
Paraphrasing significantly alters the original words and sentence structure.
Chapter 14……….
……………
Shawn likes to open his presentations with jokes in order to grab the attention of his audience. Which of the following should Shawn keep in mind while doing so?
He should tie his jokes to his key messages
When giving a presentation, the audience will judge you as competent if:
you clearly know what you are talking about.
Which of the following types of learners needs group activities, hands-on activities, or breaks at least every 20 minutes?
Kinesthetic
Which of the following is the function of a review in a presentation?
Gaining buy-in on specific actions
The _____component of a presentation is analogous to the conclusion in a written document.
review
What does “I” stand for in the AIM content planning process?
Ideas
Which of the following is an advantage of using charts and diagrams in presentations?
It helps simplify complex data relationships.
Of the different communicator styles, _____ will appreciate your ability to provide all of the facts and avoid rushing to judgment about conclusions.
thinkers
While giving a background on your company, you must make sure that the story of your company:
connects to the needs of your audience.
In the story line approach to business presentations, which of the following refers to a resolution?
A solution to the challenges or tensions
Which of the following helps the audience grasp the content of your presentation within 10 to 15 seconds?
Limiting the amount of information on any given slide
Most audience members expect your presentation to include:
a preview, view, and review
Which of the following guidelines should be kept in mind while designing presentation slides?
Resist the urge to make your slides the primary focal point.
Of the different communicator styles, _____ connect to out-of-the-box thinking and emphasis on strategic initiatives.
intuitors
Which of the following is the primary goal of attention-getters in your presentation?
To get your audience members emotionally invested in your presentation
Which of the following is a guideline for delivering effective presentations?
Using high-contrast backgrounds and colors
Of the different communicator styles, _____ will appreciate your ability to discuss business relationships—such as benefits to work teams and colleagues and loyalty to customers and clients.
feelers
Which of the following components of a presentation takes the least time to deliver?
Concluding with a review
What does “I” stand for in the FAIR approach to reviewing presentations?
Impacts
Which of the following makes presentation slides appear uncluttered?
Plenty of white space
The positioning statement in a presentation should be:
as concise as possible.
Which of the following guidelines should be kept in mind while designing presentation slides?
Create a storyboard with your PowerPoint slide titles.
The story line approach is useful for various types of presentations because it:
allows the listeners to engage on a deeper level intellectually.
Which of the following is the last step of the PREP method in justifying your views in a presentation?
Restating your position
As with written reports, successful presentations rely on:
well-developed takeaway messages.

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