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Brick-and-mortar businesses Essay

Brick-and-mortar businesses form a traditional process to do business whereas e-commerce entails business over the internet. Some of their differences were as follows: 1. Placement – The placement of the products and services in bricks-and-mortars environment is too poor in terms of location, however e-commerce caters over the internet serving to the entire globe or community at large. It takes advantage of the economies of scale and to institutions rather than only individuals.

The categorization of various products and services make sure that visibility is improved and to a large extent in the e-commerce environment. In traditional bricks-and-mortars it is very hard to classify products under one roof due to problems of storage. 2. Security – The bricks-and-mortars environment is more secure than e-commerce. It is secure in the sense that customers purchase goods on payment and usually does not involve credit payments.

The e-commerce environment invites electronic payment for purchases which is subject to eavesdrop, man-in-the-middle attacks and other forms of malware programs to trap and track activities over the internet (Ghosh, 2001). 3. Fulfillment – The fulfillment of various caterings of products and services are catered to a larger scale of public in e-commerce environment whereas due to location dependence

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factor the bricks-and-mortars environment is unable to spread out to the entire globe and generally is location specific.

The security aspect presents a greater challenge than any other factor. The security in transacting online is subject to several risks that may harm the customer and the business at the same time. On the business side: Information with regard to products and services can be tampered so as to provide a false implication to the consumers. Customer information relating to personal and financial details is often tapped in the process for fraudulent activities (Napier, 2003). On the customer side:

The consumer is at the risk to purchase products and services and its successful delivery makes sure that confidence is retained. To a large extent that often does not take place and they fall prey at people with malicious intents to steal and destroy their identity and harm the business.


Napier (2003). Creating and Winning E-business, Vikas publications. Ghosh, AK (2001). Software security and privacy risks. Kraemer Kenneth & Dedrick Jason (2001). Using E-commerce To Support the Virtual Company.

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