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Bus 13 & 14

A firm’s distribution strategy is concerned with 2 key elements:
Channel of distribution and physical distribution
After years of healthy growth, Costco began to see sales soften on non-good items, suggesting that ___ May not be most effective for less upscale products.
Every-day low pricing
As a manufacturer of low-cost chocolate covered peanuts, Venus Candies is places its products in as many locations as possible in order to make it easy for customers to purchase products- this is called
Intensive distribution
Temporarily marking down a few items in the store below cost to drive traffic into the store
loss-leader pricing
Credit gone wild, Inc. provides check cashing services and short-term loans to customers. The company provides ___ making it easier for customers to possess goods and services.
ownership utility
Each year digital camera prices continue to decrease in order to encourage sales. Manufacturers focus on ___ as they work to gain as much market share as possible, as compared to their competitors.
Volume goals
Fashion trend setters such as Guci who establish one retail outlet in agiven area are utilizing an ___ distribution strategy.
First line managers must have a high degree of __ to carry out their main responsibilities.
Technical skills
Google’s __ is to organize the world’s information and make it universally accessible and useful.
In centralized companies, top management
makes all of the important decisions
In ___, marketers determine price based on what customers are willing to pay and then subtract desired margins to yield target costs.
demand-based pricing
Middle level managers need ___ skills
Human skills
Merchant wholesalers can develop their own marketing strategies, including pricing strategies, because they
take legal title to the goods they help distribute
Douglas McGregor theorized that management attitudes fall into to categories, which he labeled
Theory X and Theory Y
Spans of control become___ when firms reduce the number of layers of middle management.
SWOT is an acronym for
Strengths, weaknesses, opportunities, and threats
Using a variety of venues such as grocery stores, online and mail order is good use of
Multichannel marketing
The degree of ___ relates directly to the source of power and control within an organization.
The 3 basic types of management skills are
Technical, human, and conceptual
There are three basic levels of management:
Top middle and first line

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