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Bus Com 14-16

Analyze presentation audiences in terms of
message benefits, learning styles, and communicator styles
the single most important question you can use to guide you as you design your presentation
How Will Audience Members Benefit from the Product, Service, or Ideas I Am Proposing?
*In particular, focus on benefits that fulfill an unmet need.
Components of Presentations
-Preview (10-15 percent of time)
Attention-getter
Positioning statement
Overview: Takeaway messages

-View (85-90 percent of time)
Takeaway message #1
Takeaway message #2
Takeaway message #3

-Review (5 percent of time)
Recap
Call to action

In research among executives, the factors most likely to attract their attention were the following:
The message was personalized, it evoked an emotional response, it came from a trustworthy source, and it was concise.
The primary goals of attention-getters
to get your audience members emotionally invested in your presentation and engaged in thinking about your ideas
People enjoy humor in presentations. Generally, however,
avoid opening with jokes. Few people do well when they open with jokes.
the positioning statement
frames your message in appealing terms to your audience members and demonstrates clear and valuable benefits to them
*ideally 1-2 sentences
With the attention-getter, you engage and capture interest. With the positioning statement..
you demonstrate that your presentation is worth paying close attention to for its entirety
The majority of your presentation will be devoted to
expressing and supporting your views (key messages)
PREP method for presentation overview
Position
Reasons
Example
Position
coach Roly Grimshaw observes that the most serious mistake business managers make is
to present the evidence (numbers, statistics, facts) first, or only the evidence, and leave out their primary conclusions or central positions
the review
you will recap your message in just a few sentences. Then, you’ll provide a call to action, where you’ll ask the audience members to make specific commitments
Good visuals can increase communication effectiveness and persuasiveness by
50 percent
About 75 percent of what people learn comes visually
12 percent through hearing; and 12 percent through smell, taste, and touch.
People in the workplace sometimes mock poor electronic slide presentations
suffering death by PowerPoint.
Presentations: Things to remember
-You are the focus of the presentation, not your slides
-make presentation tell a story to the audience
A common misperception of electronic slide presentations is that more is better.
using fewer slides can help you tell the story more effectively

*As a rule, avoid showing more than one slide for every minute to two minutes of a presentation

For presentation slides your goal is to focus on
ease of processing

*take your often complex data, relationships, and ideas and illustrate and depict them in easy-to-learn ways.

approaches to facilitate ease of processing
-limit the amount of info on slide.
Readers should be able to grasp the content within 10- 15 seconds. For text, rarely should you use more than ten words per line and more than five to six lines

-Use font sizes that all audience members can read easily
Titles 24 point font, Body text use 18

-Focus/ highlight info

-Use high-contrast backgrounds and colors

-Use compelling images in moderation

-Develop simple charts and diagrams

The story line approach is useful for various types of presentations because
it allows your listeners to engage on a deeper level emotionally and intellectually
stories for business include the following components:
Plot: a business situation that involves challenges or tensions to overcome and a clear beginning and end.
Setting: the time, place, characters, and context of the business situation.
Resolution: a solution to the challenges or tensions.
Moral or Lesson: a point to the story.
Typically, stories should last
30 seconds to one minute.
In some cases, a story can last two to three minutes

*Most people are comfortable with speaking at about 150 to 160 words per minute

Typos on electronic slides can be
a glaring display of carelessness.
During the presentation, you establish your competence
by showing that you know the content well. You show your caring by connecting emotionally with audience members and adapting to their needs. You show your character by being open and honest
One of your primary goals as you develop your presentation skills is to find ways
to present your real authentic self to your audiences
*you can do this by knowing your material and rehearsing
public speaking is
2nd most serious phobias of adults, behind snakes
Especially when you present numerical information
using people as the subjects of your sentences humanizes your presentation

*also use names when possible in presentations

SOFTEN model of nonverbal communication for presentations
Smile
Open Stance
Forward Lean
Tone
Eye Contact
Nod
Formal business dress
is intended to project executive presence and seriousness
Business casual dress
s intended to project a more comfortable, relaxed feel while still maintaining a high standard of professionalism
For business presentations, you should generally dress
slightly more formally than your audience
Use visuals without losing focus on you by
-Avoid turning off lights
-Don’t start slides right away
-Introduce slides before showing them
-Use remote control for slides whenever possible
When distributing handouts
try to wait until the end of your presentation, to keep focus on you
To create résumés and cover letters that serve your long-term career interests your first step should be
to carefully evaluate your career ambitions and qualifications
To help you identify your interests, abilities, and attributes
Self Inventory

Short run goals (1-2 years)
Long run goals (5-10 years)

Abilities
skills and knowledge that can be applied to accomplishing work tasks
Attributes
personal traits or characteristics
One useful way of analyzing your abilities and attributes is in terms of credibility
To do so, consider the features of competence (ability to accomplish work tasks), caring (ability to maintain effective workplace relationships), and character (ability to uphold corporate norms and standards).
Most common source of professional networking?
Friends/relatives
On resumes you can make accomplishments seem more impressive by
quantifying them

*managed 30 employees

chronological résumés
present the information grouped by work and education over time

*most common type of resume

functional résumés
present the information in terms of key skills
primary goal for cover letters
to sell your key abilities and attributes in a way that matches the needs of the employer for a particular position
Most Serious Problems in the Job Application/Interview Process
dressed too provocatively
One approach to telling success stories is the STAR method
Situation – Tasks – Actions – Results

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