logo image

Business Analysis of Ninja Records Essay

Ninja Tune is a British independent record label started by DJ’s Matt Black and Jonathan More, better known as Coldcut and managed by Peter Quicke. The label was one of the first in Britain to consistently embrace and release artists that create and perform new forms of electronic dance music since the 1990s, notably hip hop and breakbeat. The label now releases music of various genres and distributes other record labels, including Big Dada, Brainfeeder, Motion Audio and Counter Records.


In order to try and expand the label and make it more attractive for bigger named artists the label decided to setup another label that focus on Hip hop, dub, grime, electronic dance music. They currently are in the process of creating another label with a different genre but the name has not been released yet. They currently have 38 artists many of the know dupstep artists are :


2. Diplo

3. Wiley

4. Elan Tamara

5. Gamma

6. Infinite Livez

7. Jammer


Ninja tune market there brand by adverts on the internet and also when artists produce an album you can see the name of the label and people like the artist and look at the website and want to buy more songs so the label

Need essay sample on "Business Analysis of Ninja Records"? We will write a custom essay sample specifically for you for only $ 13.90/page

will make money. Also on social working sites like facebook there are music ads that get posted on people’s wall and you can view the songs on YouTube. Downloading mp3’s from the labels site or from Amazon or iTunes markets the label and artists. The last point is concerts advertised in newspapers attract audience.


THE TARGET AUDIENCE FOR THIS LABEL IS ANYBODY WHO WANTS TO LISTEN TO ALTERNATIVE MUSIC. People who like to listen to grime and dubstep will really enjoy this label as they have many artists under this category. They have many feedback scores that are very high from people saying that the range is brilliant which means they fulfil their target audience

Range of Genres

1. Grime

2. Dupstep

3. Hip-Hop

4. International

5. Electronic

6. House

7. Garage

Key features of artists under the label

The artist are very experienced for instance Wiley who is a well know singer and song writer and he has had many hits that have reached the uk number 1 spot. He has worked with other artists and has made the company label very well known and made some artists have very good experience and help them reach the uk charts in there category. All the artists though are marketed very equally to avoid favouritism.

Compared to the big 3

Compared to the big three ninja tune is very small, with only 50 people employed to work there and help produce records compared to Warner who have over 4,000 workers. Distribution is the same as people buy the song and its sent straight after being brought. The profits are up in 20,000 in 2008 but compared to Warner who have over 1bn it’s a small number. Ninja tune have 50 less artists than Warner.

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
Complete Buyer Protection
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy