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Business Comm – Corporate Blogging Essay

Blogging has become the new journal writing method of the new generation. Gone are the days when notebooks are transformed into life-accounting storybooks. The web, however public it has been, is now the dashboard that internalizes people’s thoughts and feelings—exactly how they would in a notebook, though may not be totally as revealing. Businesses are not exceptions.

Blogging has found corporations faced with difficulties (employees using work hours for personal blogging, blogging ill feelings about work and colleagues) and relief as well (blogging is a free marketing tool that corporations can exploit; it is a free website altogether albeit the absence of a dot com. Burke (2006) also states that corporate blogging creates a network, creates training and personal enhancement, and provides for opportuinities.

There are three ways in which blogs can be accessed. First is by visiting the direct web link of a particular site. The links are often tailed with slashes that route web addresses directly to where the blogs of a particular writer is located instead of having to search through thousands of author-blog titles. A news aggregator is also another way to access blogs.

News and current affairs websites link themselves to significant blogs that readers can access in

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a click of a button from their site. Oftentims, advertiser blogs also exist in which case the website equally earns from the click. Finally, a reader or an RSS feed can allow regular viewing of blogs, especially the new posts as it fetches new content and signals the reader for updates.

Blogging transcends culture. As it talks about the feelings and insights of the blog writers, if ever there would be a difference between European and U.S. blogs it would be the usage of language. However, the focus of blogs in terms of subject and content does not greatly vary. If at all, they would be in blogs that are very specific, such as blogs for corporations which can show a difference of culture with the corporate blogs of those in the United States.


Business blogging 101. n.d. Retrieved October 2, 2007, from http://www.corporateblogging.info/basics/

Burke, J. 2006. European corporate blogs. Retrieved October 2, 2007, from http://www.editorsweblog.org/news/2006/04/much_ado_about_blogging.php

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