Business Communication #9 and #10
*Because you are to research options and present your findings, you will write a justification/recommendation report.
*Effective proposal openers are persuasive if they “hook” readers by mentioning a remarkable resource (well-known authority, new computer program, well-trained staff) available exclusively to the writer. Other effective “hooks” include promises of solutions with details to be revealed later, key benefits of the proposal, and a promise of low costs or speedy results.
*The findings section of a report should not use first-person pronouns.
*Memo format would be most appropriate for a short, informal report that will stay within your organization. Use the letter format for short reports addressed outside organization, manuscript formats for more formal reports, and printed forms for repetitive data.
*The indirect pattern is helpful when readers must be persuaded. The indirect pattern is also useful when readers are unfamiliar with the topic or when they may be disappointed in or hostile toward the report’s findings.
*Because his boss may be hostile toward his recommendation, Connor can be more persuasive if he uses the indirect pattern of organization, provides background data, and uses persuasive strategies.
*An analytical report provides data, analyses, conclusions, and recommendations. A report recommending an anti-terrorism system for mass transit is an analytical report. All other examples represent informational reports.
*The background section of an informal proposal is where you identify the problem, discuss the goals of the project, and convince your reader that you understand the problem completely.
*Although reports vary greatly in length, content, form, and formality level, they all have one common purpose: to answer questions and solve problems.
*The first step in writing a report is understanding the problem or assignment clearly. This includes coming up with a statement of purpose. You should analyze your audience after you define your purpose. Then, you can begin your research. Looking for someone else to write the report, though tempting, will not help your career.
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