Viability of the product of service that the business offers in an online environment. Going online with this type of business allows doors to open to possible customers who wouldn’t otherwise have knowledge of its existence. The type of service that this business offers is usually searched once due to the nature of the expected outcome. When looking for a home, expected buyers look for the one that fits all of their requirements. Most home shoppers have a realtor working with them to find the perfect fit.
They may even have a website set up for them where their realtor will ask them to fill out a questionnaire that will give him/her a better idea as to what is really desired in their future home. It’s the same when someone is looking for a home to place their loved ones. Your hopes are to find the perfect fit the first time. For some, there isn’t much joy or comfort of going into a Long Term Care facility, no matter how luxurious the accommodations. This process can be very stressful, but by searching for the right accommodations online in the privacy of your own home, the transition can be made a lot
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By being online, the prospected customers that actually come in for a scheduled tour will already have the necessary information ready as well as important questions. The customer base is very limited for a company like this when the only advertisement that is available is that of a street sign, newspaper articles, and even a possible commercial. There are problems with these routes of advertisement. How does one make a street sign attractive for a long term care home? When the sign is noticed, it’s by people who are driving and the really isn’t much as far as picture that could really draw someone in.
Newspapers use to be the VanNiman 2 excitement of the day. To wake up in the morning and grab the paper with a fresh cup of coffee was the American stereotype. Now news is spread as it happens. The internet leaks the latest bit of happenings every second. No one really wants to wait till the next day to find out what happened yesterday. Another form of advertisement is the television. This has been the forefront for advertisement, but the expense of a 60-90 second commercial could not be covered by this type of business.
There are a lot of costly expenses that need to be taken into consideration when dealing with the types of payment methods that will come into play by future clients. Being online is gives more 24/7 advertisement. If the sight is set up properly, with the right key words for searching, this sight could pop up every time. A2. Current Online Competitor Assessment When evaluating the competition, it’s necessary to examine similar characteristics that relate to what your business has to offer. Most Adult foster care/Long term care facilities have the same type of staff on hand.
Some examples of this would be the home manager, licensed care givers (certified nurse’s aide), Financial Administrator, and a Director of Nursing (D. O. N). Where Peaceful Livings Adult Foster Care Home differs, is that all of these positions, are held by people who are related. This is where Peaceful Livings AFC stands out from just being a business like its competitors. Some say that working with family could be risky, but the fact that this business has been in operation for more than a decade, should speak to the fact that some stereo types can be proven wrong.
Because it is ran by family, each person on staff realizes that their lively hood is dependent somewhat on the other person. Where cross- VanNiman 3 training can be done between selected positions, it is done for more complete knowledge of running this type of operation. The second component of this type of business is how the medical welfare is managed for each client. Most facilities have a doctor who comes and sign medical records as a formality and reviews charts with questions marked by the staff.
Peaceful Livings AFC Home goes the extra mile by becoming the patients advocate and joining them as well as the family to all of the doctor appointments. Our goal is to become aware of all issues concerning the patient’s health so when questions arise, the staff at Peaceful Livings AFC Home can answer them with the correct information. Each client that chooses to make Peaceful Livings AFC Home their choice of final residents will be giving the choice of how their healthcare will be handled. The goal is to make sure that if a client wishes for a DNR, Do Not Resuscitate, to be
included in on their healthcare plan, that as their advocate, we follow through with their designated plans. The last component of this type of business is the right to live this life in comfort, yet to be allowed to die with respect and dignity. Most facilities will allow for patients to be placed on hospice for end of life care. All comfort measures are given so there will be minimal amount of suffering. This process is not only affecting the patient, but the family members as well. At Peaceful Livings AFC Home, there are livings quarters that are set up so loved ones don’t have to worry about anything other than coping with their grief.
There is a small non-denominational chapel on site where families can go for a piece of mind and grief counseling if need be. The death of a loved one is never easy even if the opportunity to say goodbye is VanNiman 4 given. Our staff at Peaceful Livings AFC Home understands that grief is handled differently by everyone. The goal at this home is to treat each situation as uniquely as possible, yet learn that how each situation is dealt with can teach us how to handle the next. There is an understanding that there is a constant need for continued education.
Each client that comes to stay here comes from a possible different decade and therefore ideas are different. Our staff is here to make the adaptation process easier. A3. Online Marketing Suggestions and Strategies When looking at who the customer base will be age, retirement status and level of health, are your key factors. Most people are living longer than they did years ago. Most people who choose to enter into this type of care environment, had jobs where if manual labor was a factor, pension/retirement plans were in place.
In the case of a private business owner that has retired or sold his company, there is almost always a secured retirement plan in place. Assets are important when figuring out what type of payment method will be used to pay for their care. The elderly of today planned well for their retirement. This will be the client list that becomes your target for enrollment. These are the clients that have saved for their care in the latter years of life. They will have much more flexibility in their payment type as well as a life planned laid out for their final years.