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Business Environment

Due to advance technology and rapidly growth of globalisation in the world also affect the Malaysian business activity. Business firm in Malaysia also parallel in apply with advance technology, especially in banking industry. Banking industry in Malaysia is achieve in using business to consumer (B2C) and business to business (B2B) activity to fulfil the customer wants and needs. This application is help customer who are busy in daily to make payment or transaction via internet with quickly and easy. For example, the best banking in Malaysia, Maybank Berhad was used maybank2u.

com to accelerate the business activity between bank and customer. This application is directly help the growth of banking industry to move forward to provide better services in the future. Customers are easily to do transaction and payment at outside the business hour. This is give the convenient and good services provider to them in making their business. Now days, most of banking service in Malaysia was practiced online services in running their business, for example CIMB Group with Cimb Cliks, and Bank Islam with bankislam. com. Besides in film industry, KRU Group was successful singer group in Malaysia to build KRU Studio in Cyberjaya.

The studio is fully applied with maximum advance technology to produce high standard animation film in Malaysia and to generate maximum facilities for entertainment industry in Malaysia. This scenario shows that KRU Group is brilliant to take the risk by install the maximum advance technology to compete with outsider or foreign producer. Here, I can summarize that most of industry in Malaysia such as textile industry and education system was applied with the advance technology in running their business and to take advantage on the benefits of world without border.

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Social factor is consists the demographic, lifestyle, behaviour and culture of the society. So any development or new adaption in social forces will affect the whole of the society. Looking at current scenario in Malaysia, most of people are become aware and consent about health. Malaysian now a day was practising the heath lifestyle including the skincare, beauty care and body care. So lately, Malaysia was accepting lot of health product in variety of health problem such as diet, beauty and body health. Due to increase awareness toward the health issue, the number of Malaysia heath producer also increase.

Herba Prima owned by Dr Romzy was gave the extraordinary impact in diet health lifestyle with the product Jus Mate 5, Gain Eight and others. People who are have weight problem start looking for this kind of product to solve their problem. Besides for adults also was aware with the health issue, for example lot of manufacturer provides health drinking such as Bio Aura and Tongkat Ali. Also lot of company from outside comes to Malaysia to sell their services or product such Ogawa was popular with their body machine. The heath producers become active in selling and produce the innovative and new product to meet with Malaysian awareness about health.

Furthermore, since the introduction “Islam Hadhari” concept by Datuk Sri Abdullah Ahmad Badawi, most of Muslim in this country start to wear scarf and practising the Islamic culture. This is goodness concept and directly helps in textile and scarf industry. Now, become popular is Ariani, the brand that provide the variety of scarf and Malaysian business start to take advantage to open business with the basic of scarf and Islamic wearing such as Anggun Klasik.

References Quick MBA(Knowledge to Power Your Business), Strategic Management, http://www.netmba.com/strategy/pest/

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