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Business environment

Industry trends in the modern business environment are largely influenced by the levels of competition within different segment and large industry players (Saloner, & Shepard, 2008). It is important to note that levels of competition have also played an important part in the role played by reputation in different industries. These two play a critical role in determination of the role played by reputation in determining the levels of influence that different entities have in their market and industry segments.

Publix and whole food are some of the leading industry players in the segments that they operate in; due to the reputation they have developed in their industries they play an important part in determining the dynamics that define the operations of different players. This is one of the reasons as to why Publix and Whole Foods have been chosen and therefore the results are applicable to a large segment if not the whole retail industry. Research is a complex issue in that without availability of credible data the findings of a research and even the entire research process could be flawed.

The accuracy of a research and therefore its credibility is largely reliant on availability of data or information regarding the

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subject being researched on. Availability of information is important in ensuring that the result can be verified and also eases the research process. Publix and Whole food have been at the center of a number of researches and therefore getting information on them should not be challenging. Choosing these companies reduces the complexity of the research process and the cost of research which are important aspects in determining the levels of accuracy that can be attained in practical research.

Whole Foods started out in Texas as a food grocer, as at 2007 the company operated in over 270 locations in the US, UK and Canada (Whole Foods Market, 2009). The company which is public engages in production of natural organic products, beer, wines, pet products, a selection of conventional national products and even pet products. One of the notable achievements that the organization has managed to attain is being consistently among the top three organizations in environmental protection agency rating of the top 25 most responsible organizations (Whole Foods Market, 2009).

The company has also been included among the best 100 companies to work for by Fortune in 1998 and 2007 (Whole Foods Market, 2009). On the basis of revenue, Whole Foods is considered the fifth largest retailer in the US and was ranked 54 among the most ‘corporate responsible organizations’ (Whole Foods Market, 2009). Publix also referred to as Publix Supermarket Inc. is one of the success stories in the US retail markets (Publix, 2009).

The Chain store started out in Lakeland, FL and has developed from its humble beginning in the 1930 to be ranked fourth in Forbes 2006 list of the largest privately owned companies in the US (Baker, & Pearce, 2007). It is important to note that Publix is the largest privately owned company in Florida. Recent years have seen the opening up of stores in Georgia, Tennessee and South Carolina (Publix, 2009). Publix has over 1000 retail locations, a number of distribution centers, Publix brand manufacturing facilities and a chain of restaurants in Florida (Publix, 2009).

The company is led by the slogan ‘where shopping is pleasure’ and it must have really made shopping pleasurable for its market to achieve high levels of success. One of the most important features that distinguish Publix from all other organizations in the US is the fact that it is partly employee owned (Publix, 2009). Publix is both a private and employee owned company and many are of the view that this factor has played an important part in the levels of success that the company has attained in the otherwise highly competitive US retail market segment (Publix, 2009).

Methodology The approach used in research determines a great deal the levels of success that can be attained in seeking research objectives. The research approach should be in line with the objectives so as to ensure accuracy and relevance to issues that are of key concern in a research. The main objective of the research is to determine the difference and similarities between internal systems employed by Publix and Whole foods which are among the leading players in the US retail industry.

Due to availability of information regarding the two organizations a qualitative literature review regarding the performance and internal systems that the two organizations employ, data on their performance and the general trends in the systems that they employ is used in the research. Under this approach there are a number of systems that have to be put in place to ensure accuracy of data and minimize risk of bias. It is further important to ensure accuracy and credibility of literature resource used to guarantee their accessibility to others who may be in need of information (Baker, & Pearce, 2007).

All these add up to integrity achieved by literature and are some of the factors that have to be considered in any research. Success attained by Publix and Whole Foods in the US retail industry makes them some of the most talked about organization in their respective segments. There have been a number of researches on the two organizations and the levels of performance and their internal structures have been dissected by numerous researchers with the aim of developing a better understanding of the factors that have been central to the levels of success they have attained.

It is such data that will be used in developing a better understanding of differences and similarities between the two organizations thereby meeting the research objectives. One of the most important measures is to use resources whose integrity can be guaranteed. Only the official sites of the two retail giants, books and journals find use in the research. Moreover, the research employs a wide variety of literature resources in that books, journals and web articles are all used to ensure diverse information is covered and minimize the chance for errors.

Objectivity of the research is also checked by analyzing the supports produced in relating facts and ensuring all supports are from credible sources. It is noteworthy that the analysis is just as important in determining the levels of accuracy that can be attained by a research process and is one of the factors that plays a critical role in determining the integrity of the entire research paper. Due to the nature of literature regarding the two organizations, the research takes on an approach where the organization are viewed as a whole thus data is presented regard the two as separate whole entities.

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