logo image

Business ethics Essay

What role does corporate reputation play within organizational performance and social responsibility? A good corporate reputation can bring the corporate lots of benefits, such as the stakeholders support for the corporation. Do you see any RED FLAGS in the facts given? Lack of health and safety of its products, unlawful competitive practices, racial discrimination problem and when the slow reaction after they found out their products’ problem. Those are all red flags. 2. Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation?

Product safety, Corporate leader’s reputation, Employee satisfaction, Stock prices, Competitor’s reputation, Competitor’s product price. 3. Are these factors that allow different stakeholder to assess corporate reputation consistent across stakeholder interests? Why or why not? No, because different stakeholders see problems differently. And every stakeholders own interest is different. 4. Assume that you Just became CEO at Coca-Cola. Outline the strategic steps you would take to remedy the concerns emanating from the company’s board of directors, consumers, employees, business partners, governments, and the media?

First step is to assure the product safety. Second is the employee treatment, I will have to make sure that every worker gets the benefit they should get from the

Need essay sample on "Business ethics"? We will write a custom essay sample specifically for you for only $ 13.90/page

company and treat everyone the same. Third step is to focus on the environmental issue, because it is really important to the society and we need to show that we care about our customer’s health. 5. What elements of social responsibility would you draw from responding to these stakeholder issues? Environmental concerns. It is Coca-Cola’s responsibility to produce less pollution and better products.

So I think to focus on environmental robber is a great way to respond to the stakeholder issues. Also, more philanthropic is a key point to gain more reputation. 6. What do you think of Coca-Cola’s environmental initiatives ? Are they Just window dressing or does the company seem to be sincere in its efforts? I think when the first time Coca-Cola has been caught about their environmental problems, their environmental initiatives might be Just window dressing, but now the company wants to gain their reputation back from their stakeholders, they seem to be sincere in its efforts since they are doing more to protect the environment.

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
×
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
|
Complete Buyer Protection
|
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy