Business Law and Ethics
In the past, community progress goals were compassionate activities that were appeared as separate from business or organization objectives i.e. not primary for them. At that time doing something well and doing something good were considered as different quests. But in today’s world, it is shifting significantly. Today, many organizations have discovered and developed a consensus that cutting edge innovation and competitive advantage can be gained from interlacing communal and environmental contemplations into business strategy from the commencement of the business (Kotler & Lee 2005). And as a result of that, we can assist the build up of the next generation of thoughts, dreams, markets and workforces.
The word “CSR” came into ordinary use in the period of early 1970s, after its implementation in many multinational corporations formed. At that time the term stakeholder, meaning those on whom an organization’s performance has an impact, was used to portray corporate owners further than shareholders. ISO 26000 is the renowned international standard for CSR (currently a Draft International Standard). Corporate social responsibility (CSR) is also termed as corporate responsibility, corporate citizenship, sustainable accountable business or corporate communal performance.
CSR is a form of business self-regulation incorporated into a business model through certain laws and
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Corporate Social Responsibility (CSR) is basically the process or manner in which the organizations are supervising their resources and their business processes to generate an altogether optimistic and encouraging impact on the environment or community. CSR is generally related to the understanding of the environment. CSR can also be defined as the usage of an organizations competence in erection of sustainable livelihoods (Hawkins 2006).
CSR is generally respecting the cultural differences existing among the employees or community and the process of assisting employees in structuring or improving their skills and same remains for the society and the management. Corporate Social Responsibility can also be considered as a return which the business is liable to pay to its community or environment for contributing its efforts and values for the enhancement of the organization.
Organizations tend to analyze two different features of their operations or functions. First, the excellence of their supervision both in terms of employees and processes (representing the inner circle of an organization) and the nature and significance of the impacts being observed by the community in result of the activities performed by your business or organization.
The outer circle of an organization i.e. stakeholders are also concerned and so in that regard they are continuously involved in monitoring the performance of the company in terms of good and bad actions carried out by the company and their affects being imposed on the surrounding environment (Werther & Chandler 2006). Through these accurate monitoring which result in further improvements for the organization ultimately helps the organizations in fulfilling their rights towards the society i.e. corporate social responsibility.
There are various activities covering different aspects of corporate social responsibility that are being practised by Sony globally.
The people belonging to management at Sony has been involved in different activities like the formation of rules and regulations affirming corporate governance and its compliance at Sony is basically one major responsibility that comes under the corporate social responsibility of the organization. Sony is always been dedicated to strong corporate governance. In this regard, Sony implemented a corporate governance system named as “Company with Committees” under the Japanese Companies Act.
In addition to compliance with these necessities of laws and policy, Sony has initiated its own system to help improve the reliability and precision of its supremacy by strengthening the disconnection of the Directors’ operations from that of supervision and hence progressing towards the proper execution of the constitutional committees. Prompt and efficient management is being observed at Sony as the Board of Directors has been assigned to illustrate the particular areas for which each of the Corporate supervisory officers is responsible and therefore it hand over to them the decision making power to control the business efficiently.
Similarly, the compliance with ethical business behaviour and fulfilment with pertinent laws and regulations are primary features of any customer oriented organization’s corporate culture (Mullerat & Brennan 2005). For making this possible, Sony has manufactured a compliance office at their corporate HQ and different regional offices worldwide, which has introduced and effectively executed the Sony group code of conduct.
They have also installed compliance Hotline systems internationally for fulfilling the organizations dedication to integrity and assist its employees with resources to seek direction on relevant lawful and moral issues. Furthermore, Sony has also developed some other systems like Risk and Crisis management systems, and Information Security and Personal information systems that are always accessible whenever it is required by the employees for any type of assistance.
Sony, since the time of its foundation has specified top precedence to providing customer oriented, with luxury products and services as a functioning groundwork. In 2003, Sony introduced its code of conduct which bounds Sony to at least fulfil or outperform the legal and moral rules in all features of its business performance to assure customers with appropriate security and contentment. In 2007, Sony taken an added step to further strengthen this quality control by introducing a new policy named as Sony Pledge of quality.
Sony has a variety of products and services that are serving consumers by meeting the customer demands and providing them with conviction and satisfaction. Sony is sincerely dedicated to enhance the quality of the product and service through customer feedback as they intend to retain existing and attract new customers by maintaining customer’s belief, self-assurance and contentment.
This intent of Sony basically replicates Sony’s certainty that there most significant objective is to preserve their reputation of highly trustworthy associates of their customers. Sony exercises CSR in Supply chain management from two means. Both are regarding resources procurement measures and it involves generating and retaining strong business affiliation with suppliers by fulfilling certain laws and internal procedures as well (Sony: Make believe, Corporate Social Responsibility, n.d.).
Sony considers its employees the most important part of their business and so they rely on maximizing the potential and skills of their employees around the globe so that they can fulfil their commitment of providing their customers with luxury stimulating products and services. For the attainment of this purpose they are accurate followers of the international health and safety laws and they also pursue the human rights set as standard around the globe in different organizations.
Moreover they disperse any issues concerning gender biasness and they are strict believers of providing Equal Employment Opportunities to all. They also tend to take care about the personal lives of their employees as to ensure that they are maintaining a proper balance of work and life.
Sony also encourages the employee-management communication as it aims to transmit management policies and encourage the frontline employees to share their ideas and beliefs, so if found rational and applicative, can lead for the betterment of the organization.
Sony has been constantly participating in different social activities throughout the world for providing benefits or for transplanting a must needed change in the lives of the people who deserve more but due to any issue or concern wasn’t able to achieve it. It has been contributing to different trusts and charitable institutions worldwide for bringing a change in the society. Since many years, it has also been involved severely in the build up process of natural disasters that provide huge financial and human losses to the affected country.
Recently, Sony has extended one of its social programs, for further 3 years, progressing in South Africa which aims to donate thousands of books to the students studying in South Africa. It is estimated that Sony is contributing around 50,000 books for this cause annually. Among these the major chunk of the book collection comes from the employees working in different branches of Sony throughout the globe. And the rest of the portion of this collection is being contributed by the company itself for the purpose of educating the people of South Africa (Sony: Corporate News, CSR n.d. ).
Sony also joined the cause, which was initially being promoted by United Nations Development Programme (UNDP) and the Japan International Cooperation Agency (JICA) to remove poverty worldwide by 2015, with extraordinary efforts to significantly reduce ailment like HIV and AIDS. These activities of the Sony group represent the contribution of Sony towards the development of the society.
The Sony Group Environmental visualization aims to build approach and morality for ecological management activities throughout the Sony group acting worldwide with the endeavour of building a healthy and sustainable society. Sony understands the significance of maintaining the natural surroundings that can remain on earth for the prospect generations and thus it aims to certify that all humans are healthy and safe enough to enjoy their lives. In order to make this possible, Sony has launched an environmental plan named as ‘Road to Zero’ which struggles to attain a zero ecological footstep throughout the production and other follow up processes of their products and services.
Sony has devised four objectives regarding environmental phase and has ensured to take practical conduct to attain these objectives. The four objectives that have been considered by Sony involve Climate change, Resources, Chemical substances and biodiversity. There are certain rules and regulations being formed for eliminating the concerns arising on the above objectives and proper implementation of them is monitored to create a different in the environment.
Even though, Sony is performing their CSR responsibilities in a prudent way but still they always seek improvement in every aspect to tackle any confront by new prospective through innovative technologies, products and services and a character of improvement that aims on contributing to humanity. Sony has always welcomed advices from their staff and their customer as well and for that they have generated different software for assisting the customers to play their own part by removing the problems existing in the environment.
In the recent years, the idea of Corporate Social Responsibility (CSR) curved out to play a
part of fundamental approach for organizations to survive in cold-blooded market surroundings. In a stipulation where market’s swing and customer preferences become further volatile and compound, the proper use of CSR approach possibly will act as an influential tool for survival (Botten 2009).
Corporate Social Responsibility alongside with business moral code plays an influential part in the success and malfunction of any business. Organizations with high-quality business exercises have apparent advantages in compelling investors. Different studies in the recent time have indicated that a rising number of investors would favour organizations with well-built CSR approaches (Jyoti 2010).
They observe CSR contribution as a clue representing an organization’s long-term potentials and stability. CSR acts as an important ingredient in the prediction and decision making process. There is a mounting awareness among organizations that sustainable business accomplishment and shareholder worth cannot only be attained through maximizing short term returns, but in addition to that market-oriented and accountable performances are also essential.
In immature and developed countries the augmentation of CSR has been extensive in recent times. Regardless of the controversies, the political privileged of the globe are constantly raising the concern of CSR describing the vital allusions for economic performance. It facilitates political and business persons to obtain the targeted and fruitful results swiftly. CSR has become the tool for future prospects of different groups that facilitates receiving the fame in near future. By analyzing these corporate responsibilities it is fairly evident that the roles of Corporate Social Responsibility policies have emerged significantly for the business organizations.
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Sony: Corporate News, CSR , viewed 14 August 2010, http://news.sel.sony.com/en/press_room/corporate_news/release/55887.html
Sony: Make. believe, Corporate Social Responsibility, viewed 13 August 2010, http://www.sony.net/SonyInfo/csr/
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