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Business Law Chapter 24

deceptive advertising
occurs if a reasonable consumer would be misled by the advertising claim
bait-and-switch advertising
advertising a very low price for a particular item that will likely be unavailable to the consumers, who will then be encouraged to purchase a more expensive item
counteradvertising
requires that a company advertise anew to inform the public about a former misinformation
multiple product order
requires a firm to cease a desist from false advertising for all of its products and not just the original product
cooling-off laws
permit the buyers of goods sold door to door to cancel their contracts within three business days

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