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Business Management

In today’s business world following a code of conduct, making ethical business decisions, and being socially responsible are three key factors each company must follow to maintain successful. These three factors are just as important as creating a steady profit, establishing business relationships, and staying loyal and active with a company’s stakeholders. The perception of a community towards a business can be extremely detrimental to the progress and well being of a company.

Creating a positive outlook for a company can be established in many different ways, “Making small adjustments throughout your company can eventually lead to bigger profits and increased customer loyalty”(Singh 2012). Simple changes to improve employee’s morals, and creating an ethical decision making atmosphere will not only built long-term customer relationships, but can also lead to a very successful and socially responsible company. Company Q is a small grocery store located in the middle of an extremely large metropolitan city.

Not only are they competing with other small, family owned businesses, they are also trying to keep their head above water competing with large corporations such as Wal-Mart and Whole foods grocery stores. Recently, a local food bank asked Company Q if they would consider donating day-old food products

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to their department to help the homeless shelter. Given that the store was located in especially “high” crime rates, and the closing of two previous grocery stores, Company Q declined and decided to throw out the old products instead of donating them to the food bank.

Clearly the business’s social attitude towards the community was apprehensively distorted, which led to the decision to dismiss the favor. As a small business owner being part of your neighborhood goes far beyond selling goods to your community. Company involvement in the community leads to positive relationships and loyal customers. The relationships an employer has with his/her employees can either create a positive or negative framework for their company, especially if it is a small-owned business.

Perhaps the owner of Company Q has little to no trust in his own employee’s, which has led to his decision to not help out the food bank. Who is going to trust an outside party, if they cannot even trust their own co-workers? No one. No one said gaining trust is easy, but with some effort to become more familiar with your workers, and time to allow relationships to grow Company Q may see results, “Trust is such a central requirement for doing business that unless one believes in the fundamental decency of humanity it would be difficult to operate without becoming paranoid”(Csikszentmihalyi 2009).

Company Q must look internally to gain trust among them selves, which could greatly change their outlooks on their role of social responsibilities in their community. Small businesses can benefit greatly from social events throughout the community as well as public relations opportunities. The more involved a company is with its neighborhood, the more familiar the owner and employees will become with the people of their society. Being involved in a charity event, such a food drive is not only helpful to the people, but can be extremely beneficial for the donating business.

If Company Q considered donating their food to the food bank they could use their advertising material to promote their grocery store throughout the food drive occasion. This helps them create a family-friendly store, and potential new visitors and buyers generating more revenue for the business. Creating a safer atmosphere for the employee’s of Company Q, as well as the community could be a potentially huge outreach for their neighborhood.

Feeling safe in our own community is important to everyone, and having a strong relationship with the local businesses is an obligation each business owner should attempt to strive for. Additional security cameras inside and outside of the grocery store may help give the members of the community a better sense of safety, and feel a lot better about purchasing their food at Company Q. Businesses may grow exponentially through a company’s social responsibilities if they give it time. When you integrate a company into its community, opportunities for both beneficiaries will develop.

Creating a sense of trust among Company Q’s buyers will lead to long-term relationships as well as generate a constant profit. A safe and secure store will never keep customers away, and help Company Q to become a local family-friendly store that has high standards for social responsibilities.

Works Cited

Csikszentmihalyi, Mihaly. April 14th, 2004. Good Business. Published in: Chicago, Illinois. Singh, Aman. April 2, 2012. The CEO Perspective: Trust, Transparency, CSR and Shareholder Value. Retrieved from: https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/csr/2012&refURL=&referrer=

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