Business Plan For Startup

People of our country love to take these things. But some vegetables and seasonal fruits are only found during a short specific period. And because of their perishable nature, they cannot be preserved easily. So we will dry them and prepare numerous items and thus they can be preserved. And the greatest advantage we will get during the off seasons. We will then dry them, store them and serve them whenever we want. We will start the dry food store as a retailing business. Even so, we will manufacture our products inside our store as well. We will not only serve food but also make gift packs or parcels for customers.

In addition, customers can order their products according to their favorite shapes, colors and tastes. And Bashundhara is a favorable place to draw customers’ attraction. It is noteworthy that, we have relatively fewer competitors. As a matter of fact, our customers will get a different taste from our products. OBJECTIVES vanqui Islam prodhan): Our new food store has some objectives. Our mission is to apply our new concept and technology of drying and shaping up our product. The dry food store principal mission is to get a position in the

Our customers will be cordially welcome to our store. We will provide the best service to the customers of different age’s groups and tests. Moreover we will keep our customers entertained by providing some extra entertaining arrangements such as- playing music at a pleasant volume so that customers can eat and listen to music at the same time. We will also entertain them by serving new and completely different types of food items made of different types of fishes, seasonal fruits and fresh vegetables. Page 1 Short term objective Long term objective 1 .

Short term objective: The short term objective is to look for and convert a freehold premise with sufficient dining storage, kitchen system. We will also aim at building up regular clientele and gain anticipated sales by promotion and advertising our products. We will also ensure our customers friendly efficient service and well- presented food items which are reasonable to make a greater value for money. Our business wants in the good position with the market. 2. Long term objective: Our long term objective is to employ more fulltime members of staffs to create a stronger more active and more reliable team working in the store.

This objective also helps the partners to attend or to focus on the daily problems, to deal with raw material suppliers, buyers, transport authority and product suppliers etc. In addition objective will mount promotions and supervise the maintenance of the store with a view to driving the business in the long run. Our business always tries to cost decreasing and sells increasing and to get the profit maximization. Our objective also looks forward to taking further initiatives in future. It is hoped that our 650 square feet store will have two or more branches in different regions of Bangladesh after six or more years.

OUR PRODUCT AND SERVICE (Md. Arid Uddinnshad): To make our business more efficient and more effective, we have decided to categorize our products on the basis of their types: 1. Fish Items: By using different types of fishes, like- Hilsha, shrimp, carp etc. We will make- Fish fingers or fish sticks Fish springs Fish balls Crispy fish chips Page 2 Although these items are somewhat common, we will appoint a group of specialists who will keep further analysis to change ingredients in order to change ingredients in order to change their tastes and colors.

Fish Fingers Fish Chips 1. Fruit items: Fish Sticks Fish sail ruits such as cherry, strawberry, banana, guava, star fruits etc. can easily be dried and used to make various dry items. The fruits show a hard texture. They bear a wood-like healthy appearance and when we press on them we feel they are not soft. Because of these fruit items, our store “T&S Food Court” would be highly distinguished from others. These fruit products are going to be of the best quality and they will be prepared in a very healthy environment.

Page 3 Our products made of fruits are- Raisins of cherry Dried strawberry slice Dried orange slice Crispy Jackfruit chips Banana chips Dried guava slice Dried papaya chunk Dried watermelon seeds Dehydrated pomegranate Dried peas. Dried Banana Chips Dried Strawberry Slice 2. Vegetable items: Crispy Jackfruit Chips Dried Guava Slice Fresh and seasonal vegetables are some perfect raw-materials to prepare dried vegetables items. Potatoes, tomatoes, brinjal, spinach, carrots, mushroometc are likely examples of vegetables used for our products.

Page 4 Our products are- Vegetable balls Fried spinach Dried tomato slice Crispy tomato tango chips Dehydrated brinjal slice Fried peas. Vegetable Balls Dehydrated Brinjal Slice Fried Spinach Crispy tomato chips Above mentioned entences are the main causes of accepting our product and theses food’s taste fetch a person in a dream world. On the other hand our foods are fresh and free from fat, cholesterol. Business Environment (Ashfaqur Rahman): Surrounding situation is an important part for any kind of business. So we have taken some steps on our interior and exterior design and environment.

Page 5 Our surrounding environment will be green with many trees, flowers so that people can guise this is eco-friendly restaurant and exterior Wall made of glass, so that him/her some natural pleaser. Interior part will be simple but furniture, wall mate, arpet, wall frame will be high costly so that the interior part become standard. There have an important cause of being standard so that people can guise this restaurant is not so expensive. There will have a place for kids with game instruments and we will have 2 servants only for kids. Present situation, Parents are very worried about their kids, so we will remove their worry.

Kitchen part will stay another side from our restaurant; order will pass away by an executive to the kitchen room and after processing, desired food will come to the customer via a servant. MARKET ANALYSIS(Abdulla A1 Mamun): Competitive Analysis (AshfaqurRahman): Our products are somewhat new and distinguished from other. Therefore, we do not need to encounter serious competition. Yet some products, such as fish items and a few fruit items are common and sold by a small number of food corners, confectionaries, departmental stores and some other retailer shops. But they only sell some of these items.

For examples, some small bazaars sell cherry, nuts etc. and some food corners in Dhanmondi sell fish balls and fish sticks, but the number of these types of shop is small. As a result, our store will be a bit ahead of our ompetitors. Market Growth(AshfaqurRahman): In the present age, teenagers and youngsters are getting very curious to get the taste of different new items. In Bangladesh, eating out has gone down among the aged people of 50 or more and has conversely risen among the young. So, the young generation takes food in restaurants more than their elders. And they prefer fresh and healthy food made in a nice, favorable environment.

So, our store will serve them an interested and particular type of food menu. They can take our food and even present our gift packs (such as fruit packs) to their friends and, relatives. We have collected adequate information of our selected location, Bashundhara, and come to know that approximately 20,000 people dwell here. Most of the people are upper- middle-classed and middle classed and can afford at least 500 taka per month to eat outside. Page 6 So, Bashundhara is a convenient place for us to run our store. Moreover, 17. 52% of residents are businessmen and 49. 71% service holders.

That again shows that they are solvent enough to buy our products. SWOT Analysis(Abdulla A1 Mamun): SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. Strength: Strength is the characteristics of the business or project that give it an advantage over others.

Strength is internal and helpful origin. Our Strength consists of: Technological skills: we are going to use Japanese technology, as Relationships: Customer is our main target so we will try to make a good relationship with them. Production quality: As our most products are new in Bangladesh so our target will be: how will we increase production quality? We have experienced chef and materials so we can provide best quality product. Management: Our manager is highly educated and experienced person in this food sector. Weakness: Weaknesses are characteristics that place the team at a disadvantage relative to others.

Weakness is internal and harmful origin. Weaknesses consist of: Weak brands: As we are new with new brand so people don’t have enough knowledge bout our products and taste. Poor access to distribution: At the first time it is very difficult to home delivery. Opportunities: Changing customer taste: Customers demand changing day by day, they are fond of new products, we are going to serve new product so this is our main opportunity. page 7 Technological advances: we are using best technology in our country because of providing best quality. Lower personal taxes: Our personal taxes are not so high, so we can serve at minimum price. Change in population age: Age is a big factor for our business, where we will start our business in that place different ages people ive in. Threats: Changes in government politics: Political impact is a big impact on business. It creates both positive and negative situation. Our political environment change gradually. Buildup of new company: Our multinational company entering in small business but creating vast market within some days. Raw materials prices: Political and environmental cause, our raw materials prices increasing day by day.

Market Segmentation (Abdulla A1 Mamun): Demographic segmentation: Both men and women would love dry food because everyone loves fish, fruit and vegetables. Although teenagers and young people are he main target, we will aim at their mothers. That means the women of 30 or more because children usually dislike fish and vegetables. Therefore, if we persuade their mothers to buy our products, they will attract their children by giving them some new types of delicious items made offish, fruit and vegetables. Religious based segmentation: People of all religions can enjoy our product.

Therefore, we are not regarding this, we have to take some necessary initiatives. We have to do the following things: (i) Doing survey: We have to do survey to know the target market. (ii) Setting up campaigns: Campaigns need to be set up in some important places uch as- In front of schools, colleges, universities or places where teenagers or young people are mostly found. Page 9 (iii) Creating a new Facebook page: Nowadays, Facebook is a very popular site and especially used by the young generation. In addition, the promotion is totally free here.

Our page can easily draw their attention and they will give us feedback in response to our asking to them. Thus we can get sufficient information concerning our target market. Raising Public Awareness: If we want to spread our product’s information and make a position in the market, we have to raise public awareness first. We will sell our products through a direct sales force. We will let people know about our products through: Direct mail Advertising Posters and banners Since our product is of a new taste and delicious, hygienic and convenient to carry, we are hopeful that people, especially young people will get delight from it.

It is noteworthy that we will not apply any toxic chemicals, false color and preservatives on them. Delivery plan: Once our business will be completely set up, we will not only sell our products in the store, but also take orders from customers and deliver their products in due time. To atisfy them by delivering the products by the given time, we will purchase ourselves a delivery Van, whose cost is enlisted in the budget. And if our delivery van gets damaged, we will hire another van from outside. In case of our failure, we will give 15% compensation to the desired customers.

OPERATIONAL PLAN (MirzaEqramulHaq): Operational plan refers to what machinery we will use to make our product and what sorts of labors we need to employ. Machinery: The following machines will be used for production: (i) Vegetable drying machine: Fruit drying Machine dries vegetables at a particular temperature. It is especially sed to dry carrot, kelp, cabbage, laver etc. , brinjal and sugar Page 10 containing and viscous foodstuff. The boiler inside it supplies steam through the steam pipe. And the hot steam is blown into the material cabinet, creating a temperature of 50-120 degree Celsius.

It washes away germs from fruits. (vi) Fruit Pulper: Fruit pulper extracts pulp of most fruits. The range of pulper in the capacity range of 3200 to 5500 kilograms per hour depends upon the size, quality and type of the fruit to be pulped. Apart from these machines, we will use some other smaller machines as well, such as- Fruit Juicer, mushroom paste maker, fruit mill machinery etc. Inventory and Quality Control: Since we will deal with three categories of products, our inventory will be- (i) Fresh fishes like Hilsha, carp, tuna, shrimp etc. it) Seasonal fruits like Banana, Jackfruit, star fruits, strawberry, cherry, orange, grapes, dates, different types of nuts etc. (iii) Vegetables like tomato, potato, carrot, spinach, brinjal, mushroom etc. The inventory or raw materials will be purchased at a cheaper rate from wholesale markets. Fresh and best quality fishes, fruits and vegetables will be brought. We will select an expert chef so that he can prepare food items in a proper way. The chef needs to be aware of the temperature and other actors while preparing a recipe.

Page 11 There will be a nutrition expert who will taste the prepared items and decide whether they are healthy or not. MANAGEMENT SUMMARY(Md. Maruful Islam): To run the store properly and efficiently, the management system needs to be rigid and strong. To make the management concrete, we have to recruit ourselves as Manager, supervisor, sales manager, finance manager and production manager. Management Hierarchy: The manager will control the entire business and will be responsible for the business’s profit or loss. He will also motivate and direct employees and he must be actful in dealing with them.