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Business Plan of Jollibeee

Vision Jollied Foundation envisions that every Filipino is able to access basic community services and live a life defined by dignity, purpose and active participation in nation- building. Goals Our work is guided by the JEFF corporate values, namely, excellence, honesty and integrity, frugality, teamwork, humility to listen and learn, respect for the individual, spirit of family and fun, and customer-focus. We partner with communities and find synergy with other Institutions to ensure that our programs are strategic and sustainable. Jollied Foundation’s projects are mainly in the categories of Education, Leadership

Development, Livelihood, Environment-friendly initiatives and Housing and Disaster Relief. Jollied is founded by Filipino-Chinese Tony Tan Cautioning and his family began as a two-branch ice cream parlor in 1975 at Cuba offering hot meals and sandwiches. The original company name was Jollied then Mr.. Lumbar next reformed the name Jollied to Jolly Bee and made the two words form a single name Jollied. It was incorporated by a 100% Filipino company 1978 with seven outlets to explore the possibilities of a hamburger concept. In 1979, the Spaghetti Special was introduced.

In 1980, the first TV commercial was launched by Jollied, Chickenpox and French Fries are launched and it is the introduction

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of Jollied mascot debuts. Then Jollied Payable Fiesta’s introduction was 1982. In 1984, Jollied hit the Phi million sales mark, landing in the Top 500 Corporations. Its first international venture was at Singapore by 1985 and already has 31 stores by 1986. In 1987, barely 10 years in the business, Jollied landed into the country top 100 Corporations. It became the first Philippine fast food chain to break the 1 billion pesos sales mark in 1989.

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