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Business Plan target Corporation Essay

K-Mart Is the number three discount retailer In he U. S. As the November meeting approaches, COOP Doug Severance Is faced with the problem of choosing which of the five controversial projects available to accept. So this case Is to evaluate each of the projects based upon two major criteria. The first Is determining the firm’s financial motives by major criteria. The first Is determining the firm’s financial motives by quantifying the projected value added to the firm and the risk associated with each project.

When determining to accept or reject projects eased on adding value, the instruments we can use are NIP and the AIR. As we consider capital constraint problems, we also use the Profitability Index in order to determine which projects add the most value per dollar spent. Some thing we need to notice are projected sales figures, speculated variations in these sales projections, and the impact that adding a new store into the trade area has on the sales of surrounding stores. The second criterion involved in analyzing the projects is determining the firm’s business motives.

This deals with recognizing Target’s reporter goals and mission and how they accomplish this through their business strategy. Two of the greatest

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aspects of their strategy are a high value on brand awareness and a defined target market of college educated women with a family. The ultimate goal, therefore, is finding a healthy balance between these two criteria by integrating as much of Target’s business strategy into the fundamental financial goals of wealth minimization shared by all firms. I have neither given or received nor have I tolerated others use it unauthorized aid.

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