Increased Efficiency: Efficiency is everything in the food industry; how quickly a customer can receive the ordered item is extremely important. Speed and efficiency is what makes or breaks anyone in the service industry. Prepackaging meals will speed up our customer’s delivery time making our customers happy. Prepackaged meals will make distribution to students during mealtime much quicker. When it takes too long for customers to get their food, they get angry and eat at other places. Similarly, students get annoyed and are more likely to cause a disruption when they have to wait in line too long.
Quicker distribution will ensure that customers continue to eat our food. This also makes it suitable for those who are on the go. Parents who do not always have enough time to hand- prepare lunches can buy our well-balanced meals and be assured that they are still providing their family with proper nutrition. Decreased Waste: o Waste and recycling are huge focal points in our society today. People desire to save our planet. Companies are trying to “go green” and benefit from resulting government tax write offs. This proposal addresses these dual goals.
Our recyclable canning will generate tax write offs creating savings that
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Knowing the exact amount of food that will be needed will reduce the cost of yearly wasted food products. How will people become aware with our product? Marketing: Marketing is one of the most important parts to getting a product or service into the market. Marketing is the action of promoting and selling products or services. (website) In order for our product to be known we will need to market it on all platforms. Because healthy individualized meals are a way to fight against childhood obesity we can market this through a much bigger range. O We can market it on PBS and other educational channels.
These channels would love to have us market our product on their television channel because they fight against childhood obesity. They will understand why this product needs to be successful for the safety of the children. O Marketing on popular child-centered networks, like Disney Channel and Nickelodeon, as well as during child programming on traditional networks would provide our company with positive exposure. O In addition to television, since we are marketing a completely healthy portion appropriate alternative to cafeteria lunches most nutrition magazines.