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Business Proposal – Home Care Essay

Southfield, MI 48076, our office hours to serve the public is on Monday through Friday from game to pm, we also have 24 hour after hour home care service available. Mission Statement: Personal Touch Home Health Care Is wholeheartedly dedicated to providing quality services to our clients and families. Our goal is to support our clients with recovery, or to achieve independence at home with comfortable and familiar surroundings.

Personal Touch compassionate, competent, and ethical staff operate with our clients need. We will continue to challenge and enhance the company’s standards of care while maintaining our integrity as we strive for excellence. Market Structure Competitive Market: To provide personal care and support services by a suitably qualified staff in accordance with a care plan developed by a Nursing Supervisor and/or Director of Nursing and agreed upon by client/client’s guardian or case manager.

The scope of services pertaining to the care plan will be reviewed periodically and revised as needed based on the client’s health. The plan of care is Nurses (RAN) prior to the onset of care and will include, but not limited to the following: Personal Care Services Assisting the client to maintain personal hygiene. Assisting the client with ambulation and

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exercise, as appropriate. Assisting with TALL’S. Planning and preparing meals. Maintaining a healthy, safe environment.

Performing certain treatments when ordered by the physician, and approved, instructed, and supervised by the Registered Nurse (a therapist may be the appropriate supervisor in some cases). Reporting to the Nurse Supervisor, any change in the client’s mental or physical condition or in the home situation. Documenting clinical notes. Support Services 24 hour live in support. Meal preparation. Errands. Laundry. Housekeeping. Reporting to the Nurse Supervisor any change in client condition. Documentation in clinical notes.

These tasks mentioned above are to be performed by a HA; however, the task must be assigned by a registered nurse and in compliance with a plan of care to provide services to clients with complex care needs. Under no circumstances should a HA be assigned any responsibilities related to any invasive procedures involving the use of a tracheotomy, enemas, feeding tubes or Foley catheters, or any other sterile procedures unless they have been instructed by an RAN on a procedure and can return a correct demonstration.

Elasticity of the Service The demand for Home Health Care is considered to be “elastic” because there is a huge market for it, and it will only get larger as time goes on because many seniors will tell you that they feel comfortable in their own home. “The Michigan Quality Home Care Campaign is urging Michigan lawmakers to support the proposed funding increase and protect citizens’ rights to stay in their own homes and receive supports” (Michigan quality home care campaign, 2006).

The need for workers is high because Home Health Aides (HA) are needed in the efforts of helping to keep seniors and the disabled out of nursing homes as researchers have said. Home health care use to be the type of business in the area that was Just enough to go around to everyone who had an interest in starting an agency. However, this service has had a high demand of interest in having a business of this kind; though, it has caused many business to lose in the market share as well as losing staff due to the high demand and competition in home care.

Many home care agencies accept Medicare and private insurance, but when you are in a range of service that has high competition and market you must think of ways to differentiate and/or brand yourself as developing a private pay option. One of the best ways to deal with competition in home health care is to value the customers you have, and the new customers to come. Because being in a field of service such as this, you should know that the consumer has a choice to go to another agency at any time and for any reason.

As a home care agency, we must listen to needs of the community in terms of services of what they are looking for from a business such as this. Pricing The uniqueness of my home care agency will be called Personal Touch Home Healthcare in which we will offer personalized care to meet the needs of the client. We can help our clients accomplish their recovery goals achieve the highest quality of life. Our team will work to foster independence, freedom, and promote “healing in the home” that may be beneficial to you and your family in their place of residence.

Our home health aides will be professional and experienced caregivers who are skilled in attending to every one of our client’s needs. Every employee must pass a pre-employment skill level assessment as a thorough background and reference check. My business Personal Touch Home Healthcare will provide services to all errors without regard to race, age, religion, color, sex, creed, national origin, military status, handicap (mental or physical), communicable disease, marital status, status with regard to public assistance or veteran status or application.

We will compete with other home health care companies by hiring staff who has a high quality of experience and/or personal experience with the following type of people: Elderly Diabetes Mentally and Physically challenged Strokes Homebound Individuals Spinal Cord Injuries Burn Traumas Traumatic brain injuries The other ways we will compete with other companies such as this, is by providing revise to customers up to 24 hours per day and 7 days a week and by serving all of the counties in the State of Michigan in Macomb, Oakland, Washstand, Geneses, and Wayne County. EACH has long maintained that care homes play a vital role in our national health and social care system; in particular, providing services to ensure people receive care and support 24 hours a day, every day of the year” (McKay, 2004). We will market ourselves in a way to tell people, “why pay lengthy staying hospital bills, where there is a way to be cost effective alternative” by working with us because services can be paid by: Department of Human Services

Medicare Auto & Private Insurance Plans Private Sectors Long-Term Care Insurance Private Payment So when the time comes for a possible customer to choose home healthcare services, we hope that they will give us the opportunity to serve them by providing quality care at the patient’s doorstep by helping them towards a healthier tomorrow.

Pricing “The costs concerning additional employee benefits that exclude the four main insurance fees include expenses for group activities, staff clothing, communication, taxes, sanitation, payment commission, educational training, document copying, entertainment, events, consumable supplies, and research” (Ray, Ho-Shin, 2009).

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