Table of Content Executive Summary Background of the Company Methodology Research Methods Research tools Visual representation of findings Summary and conclusion Recommendation List of Illustrations Service Prices Quality of products Overall most of the respondents who were part of survey were satisfied with our products, services and quality of products. There are only few people that may disliked Harrows but. Overall everyone were happy, will come back to Harrows. Harrows Is a luxury shopping mall located In Knightsbridge which is one the richest areas of London.
Harrows was launched n 1834 by Charles Henry Harrow Harrows revenue is about 635 Million pounds. There are 5000 employees who work in Harrows. Research Issue All the people who took charge in the survey were satisfied about our products and services. More than half of people think that Harrows uses high quality for the products. Most of the people need discounts or cheaper products from Harrows, because most of our products are expensive, and not everyone can afford to shop from Harrows. Primary market research is when a company carries out research first hand.
Primary market research is more reliable than secondary research because you know that the information you have gathered is accurate, as
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Research Methods Advantages: it is good to hear what people think about Harrows. It also warns Harrows if there are any weaknesses that will need to be fixed. Disadvantages: sometimes that person who is completing the survey might not be accurate. Also sometimes some people might not be comfortable filling out the surveys. Research Tool 1 . Are you satisfied with the quality of products and services? A) Yes Satisfied c) No 6. What would make you more likely to use our new service? A) Discounts b) Cheaper products c)Free vouchers 0.
Will you purchase products from Harrows again in the future? A) Yes c) Maybe Visual Representation of Findings b) Slightly b) No I think if we reduce the prices of our products, a lot more customers will come to Harrows because it has the best quality for products. Our services our good with 5000 employees a day, to help the customers. Our prices is so high that’s one of the biggest reasons that some people won’t shop at Harrows, that’s why I think discounts, sells, or reducing prices are the best ideas for improving.