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Business Report on Procter and Gamble Essay

We eave tried our best to complete the report in proper format given by you. We appreciate you will assess our report considering the all the limitations. Your kind advice will encourage us to do further report in future. Sincerely yours Raise Alma Rash Acknowledgement encouragement and assistance given by the group members. We are most grateful to each other for providing the necessary information & dedication to complete the business report. Without their support & feedback this report would not be possible to complete.

The company has more than 250 brands spreading their products in about 100 countries in the world. They have some billion dollar brands including cosmetics & fragrances. P&G is one of the most popular brands & they provide quality products to their consumers & have various segments according to the demand of their consumers. More than 170 years of providing quality products to their consumers, P&G has established itself as a strong brand people can rely on. Today, P&G goods are found in 98 percent of all American households.

Three billion times a day, P&G brands touch the lives of people around the world. P&G has not only established themselves as a market leader but also they

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are intriguing much in various social activities & also have long term environmental goals. They are committed to change the lives of the people of the world who are in need, spreading education, awareness to the children & mothers & aims to achieve environmental goal within 2020. Our business report provides a brief history of the company, its mission, vision, financial conditions, product line & products of the company.

We also have a broad discussion about the SOOT analysis, recent business ventures & promotional campaign of P&G, CARS & ethical practice the company follows. We also attached some recommendation for improving their performance to achieve particular & upcoming goals & also which would contribute to their larger profit margin, overall market environment & increased number of market share. Company Overview: Procter & Gamble (P&G) was set up by William Procter and James Gamble in April 1837 to manufacture soap and candles in the U. S. Today it is $82. 5 Billion personal care and health and wellness company manufacturing a broad range of products and employing 129,000 people all over the world. P&G’s products are sold in 160 countries. P has operations in more than 80 countries, with more than 300 brands. History: On October 31, 1837, Procter & Gamble was born. In 1837, Procter and Gamble was founded in Cincinnati by William Procter, a candle maker, and brother-in-law Gamble, a soap maker. Their Joint venture started one of the most influential companies in all American industry.

In the asses, Procter & Gamble began to market a new product, an inexpensive soap that floats in water. The company called the soap Ivory. It was the company’s first product being introduced in 1879. During the American Civil War, he company won contracts to supply the Union Army with soap and candles. Several products were developed during the time period when William Proctor’s son, William Alexander Procter, took over the company (1890-1907. ) William Cooper Procter began working in the company in 1883 and served as president of the company from 1907-1930. During this time, the company’s sales rose from $20 million to $200 million.

As electricity became more common, there was less need for the candles. Ultimately, the company chose to stop manufacturing candles in 1920. Procter & Gamble acquired a number of other companies that diversified its product line and significantly increased profits. Today, P&G; goods are found in 98 percent of all American households. Mission: To provide branded products and services of superior quality and value that improves the lives of the world’s consumers, now and for generations to come. Vision: Be, and be recognized as, the best consumer products and services in the world.

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