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Business Research Objectives Essay

Business research is a method a company or a single department within a company sakes to decide the most efficient, productive, an ethical way to satisfy your customers and make profits. Although in my area I am not directly involved in sales, I still play a part making sure the company continues to provide great service by retaining existing customers and appealing to new ones. In order to be able to accomplish these goals my department creates different levels and training courses.

It includes from new hire training, to customer service skills, different levels of computer system training and specific topics. The company’s goal is to be “the best in class” and investing in its employees is a way to achieve it. Is nothing new that the secret of a company’s success is their people, the employees they are the voice and face of the company and giving them the tools to succeed with result on the company’s success.

It is important to understand that a company’s business research does only concentrate in its profit, service and product quality or competitor studies. It also includes other areas and in this case part of the research is invested in the training and development

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team. Employees by providing them with the knowledge, the tools and the confidence they need to do their Job will have an impact on the mentioned areas of profitability and, quality.

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