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Business Research Project Part Ii

In order to go ahead with our investigation and find out if any of the independent variables proposed in our research is related to the bankruptcy of Blockbuster, we have to identify who Is going to be our population and our research sample. Let starts first by understanding what populations and a sample are. In statistical terminology a population can be understood as a determined or specific set of things or units that are going to be investigated or studied, while a sample or population sample can be described as a subset or portion of the total units comprising the population.

In other words the population is the group of elements or objects to be studied or investigated and of which inferences are made, that later will be tested to be finally accepted or discarded. By sampling a representative portion of the population Is selected to be tested the results and conclusions about the population are drawn. Our Investigation Is limited to Puerco Rice area, so our targeted population will be Blockbuster customers in Puerco Rice. Our sample will consist of 24 puritanical Blockbuster users selected utilizing the random sampling method.

Once we have identified the sample we need to determine which

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data collection method will be used to obtain information. The collection and analysis of information Is extremely important and there are four basic ways In which data can be collected. The first one Is to obtain the data from a previously published source, this one Is possible when someone has already collected and published the data needed. The second method is to perform an experiment to obtain the data. By this method a specific experiment is designed and performed by the researcher under specific and controlled conditions.

The third method is performing a survey, this method consist of selecting a sample and delivered them several question and record the information given by respondents. The last method Is the observation, by this method the researcher observes behavior of the population In their natural environment and records the findings. As our data collection method we chose the survey that will be delivered to the selected sample of Blockbuster customers in Puerco Rice. Our survey will contain several questions to be answered and will consist in to parts.

The first one will have ultimate choice questions and the second one will have question that will require the opinion of the respondent. This method will allow us to have and insight on what was This surveys will be sent by email to the personal email address of the respondents. They will have 7 days to answer it and send it back by email.

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