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Business Research Terms and Concepts

Kenneth Miller Which type of research design? exploratory, descriptive, or causal?is appropriate for the following examples? Explain why. A manufacturer investigates whether consumers will buy a new pill the * The goal of this research Is to discover the real nature of the problem and to suggest new possible solutions or new ideas. A.

Exploratory- it eliminates what doesn’t work, but creates questions about possible solutions * A food manufacturer wants to know the demographics of people who purchase organic foods. B. Descriptive- Illustrates users of a specific product * A firm Is considering hilling American celebrity Paris Hilton to endorse Its products. C. Casual- using celebrity as a effect of that person using their product. * British Airways would like to test in-flight Internet services on one of its regular flights from New York to Tokyo.

The company charges $30 one week and $1 5 the next week. D. Casual- looking for cause and effect association by testing services * This type of study attempts to discover answers to the following questions: who, what. When. Where, or how much. E. Descriptive- It covers all the point of the most basic questions to ask in order to achieve answers to those

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questions * A manufacturer Investigates whether consumers will buy a new pill that replaces eating a meal. F.

Exploratory- collection of information through a study to for a hypothesis * Cosmopolitan magazine sends out a cover in selected markets featuring a female model to half of its readers and a cover with a female and male model to the other g. Casual- illustrates cause and effect relationship by testing differences between two groups. * A hair-care manufacturer interviews wholesalers, retailers, and customers to determine the potential for a new shampoo package. H. Exploratory- not a test but using surveys and interviews to create a hypothesis. This type of research attempts to capture a population’s characteristics by making inference from a sample’s characteristics and testing hypotheses. I. Descriptive- Not only a hypothesis but testing it concerning a specific population. * On the CBS television show Undercover Boss, top executives disguised as middle level or lower level employees investigate company departments to discover potential issues or problems.

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