Business Revenues Generated from Underage Drinking
In the early years of implementing the National Minimum Drinking Age Act of 1984, brewers and alcohol manufacturers have decided not to merely sit back and sustain the economic burdens that were brought against their businesses. Statistic shows that in 1980, around 57. 7% of the population of young adults aged 18 to 24 years old are beer drinkers. In 1985, a year after the National Minimum Drinking Age Act of 1984 is implemented the percentage went down slightly at 56.
7% and the values went further down at 47% in 1990 (Horton & Tremblay 19). However, this is when alcohol-related business started to make a move and bring back the demographic of underage drinkers. Through the release of targeted promotional ads in radios, TV’s, and magazines that intended to entice full pledged adults, and unconsciously the teenagers, the18-24 years old drinking demographic raised their statistics to 49.
9% in 1995 and finally crossed the 50% spot via a 50. 5% marker in 2001 (Horton & Tremblay 19). In a recent study conducted by Columbia University’s National Center on Addiction and Substance Abuse as published by the Archives of Pediatrics and Adolescent Medicine, it is clearly stated that underage drinking corresponds to
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5% of the total consumer expenses for alcohol during the said year (Foster et al 476). The study was derived from a pool of 260,580 young adults aged 12 to 20 years old based from the data as collected by the US Census for the year 2000. The statistics of underage drinkers when combined with that of pathological drinkers corresponds to as much as 37. 5% of the total amount spent on alcohol. This value translates to as much as $48 billion dollars.
Figure 3 shows the total cash value in percentage and in billions of dollars that underage and pathologic drinker consumed in the year 2000. People are categorized according to their age and their conformity to the DSM-IV criteria, which is the accepted standard used in diagnosing psychiatric disorders in a person. The American Psychiatric Association publishes this psychiatric manual and it covers every mental health problem observed in both adults and children (American Psychiatric Association 9).