Comair Airlines Business Strategy
The business strategy of the corporation is concerned with attaining long term growth in the global business environment. It is mainly focused on enhancing the overall business turnover and expansion of the business in the competitive market place. The business strategy of the Comair Airlines is growth strategy. It is followed by it for the establishment and coordination of its effective operations in the market and becoming market leader by acquiring competitive advantage in the industry. It will assist the corporation in getting positive influence on the profitableness and market capitalization (Rodrigue 2008).
For the attainment of the business strategy, it is essential for the company to have effective management, strategic plans and information system. It will assist in getting a competitive advantage from the business environment and airline industry. But, the information technology strategy of the Comair Airlines is not effective and supportive of the achievement of the business strategy. The information system software is not supporting the current requirements of the company in an optimum manner. The information system software of it has become outdated and uses old computer languages for its performance.
Due to this, the company’s reputation in the market got influenced (Laudon & Laudon 2007). Comair Airlines requires implementation of new and innovative system software within the organization structure of the business. It will also positively influence the business operations of the Comair Airlines. Along with this, the company also requires to form an effective team of IT professionals for managing its information technology needs. The management of the corporation also needs to implement effective decision making process within the organization, so as to attain the goals and objectives.
Therefore, the company is recommended to replace the information system software for becoming competitive in the business environment (Chew & Gottschalk 2009). Development of New System With the help of above discussion regarding the company’s information technology and its information technology strategy, we can confer that Comair needs development of significant new system, which can support its business strategy that includes an objective of growth. The firm should apply new legacy system, for they had already conferred a huge loss with their old legacy system.
It should overall improve its information system (Westerman & Hunter 2007). The company’s systems which are maintaining an assortment of applications for crew scheduling, aircraft maintenance, and passenger booking were not interrelated and becoming outdated that need to be improved or modified. Moreover, the organization’s11 years old SBS legacy system should be replaced with an advanced system, as it was used for the significant process of flight crew management. With the application of advance information system, Comair can regain its lost position in the market that was lost due to the mishap of December, 2004.
The advancement of technology is increasing at a rapid pace; but the question that lies is their applications with a proper action plan and management of that plan. Undertaking all the positions and discussions; following is the plan and its various steps through which Comair can transform its old legacy system with a new system: Legacy systems can be similar to clicking time bombs. Even if a strong business corporation wants to replace their existing legacy system, it can take a lot of time and relevant issues.
If a company like Comair need to live with its old legacy system for a period of time before transforming it completely, following are the various steps that need to be taken to protect its business operations:
Carrying out the various performance tests and capacity planning test regularly, so that actual position and any risk if there, can be identified previously.
Continuous testing of critical applications exhaustively, particularly buffer overflows, as it can direct to application disorder.
Development of practical backup programs that can deal with ruinous legacy system disorders.
Development of a case for new legacy system.
Undertake a cost benefit analysis that includes not the various cost associated with the replacement of new legacy systems and the cost that can be incurred by not extenuating the risk of a systems crash.
Analysis of the potential benefits that can be attained with the development of new legacy system like lower functional and upholding costs, enhanced customer service, modified system integration and flexibleness and increased revenue. Company Executives should take a risk analysis.
Company Executives should move strategically in the process of new system development (Overby 2005, pg 1-6).