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Business strategy – Airlines Essay

According to virgin atlantic’s press office the objective of the airline is to fly a profitable airline tthat people love to fly and where people love to work. They are determined to improve customer services to their travellers as well as set new standards that the airline industry will follow. They also aspire to manage an effective and efficient global airline.

Corporate social responsibility:

In line with the reduction of green-house gas emissions, virgin atlantic volunteered a boeing 747 for a test flight on boifuels.

The plane flew from heathrow to amsterdam. Regardless of this the airline is planning on the use of bio-fuels in the future. The airline has also hinted on the towing of crafts to the runway to reduce emissions.

Financial future:

According to industry regulator (IATA) the industry is headed for a loss making year mainly as a result of the global financial crunch. Regardless of this the value of most airlines will only dip minimally since there are better future expectations.

In addition the declining global oil crisis are expected to mitigate the effects of the global crunch. Having ordered more aircraffts from both airbus and boeing the financial future of virgin atlantic is expected to be fruitful as a result of increased trade and revenues.


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The aviation industry or air transport is one of the most sensitive industries today especially after the September 11 terrorist attacks. Almost all countries have tightened security within their airports through their local civil aviation authorities.

Over the years, the industry has seen tremendous growth through good regulations, systemic facilitation guided by the use of ultra-modern information communication technologies, high safety standards as well as gigantic investments in the current trends of automation. This facilitation is also compounded by good relations or well-structured consultative mechanisms with government agencies like the customs union employees who are situated in regional, local and international airports.

With good combination of all relevant agencies and or institutions we hope the industry will continue growing given the fact that the world is increasingly globalising and there is need for increased air travel.

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