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Business VCE Essay

Describe how the business communicates internally and externally. A business communicates internally with staff members. Most employees have a desktop computer, which allows them to send and receive letters, reports, trading documents and other messages quickly and accurately. All documents can be stored on disks, which saves on filing and storage space. Email is used widely for internal and external communication because is it quick and reliable. Fax machines are very popular for sending written documents, diagrams and pictures. As the fax machine is linked to the telephone line, it is a cheap, accurate and quick way of communicating. If head office wanted to speak to a member of staff lower down the line, they would have to e-mail, write a letter, or send a memo.

Whereas if a member of staff wanted to get a message to head office they would have to speak to their manager, who would speak to their manager and it would work further up the line until the message got to head office. A business communicates externally with customers, suppliers, the public and shareholders. To communicate with customers, Adams would write a letter, telephone, or perhaps e-mail. If a customer made a complaint by letter

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then the staff would write a letter back. To communicate with suppliers, Adam’s uses telephone to order what products they want, or maybe they could use e-mail because it is cheap and reliable. To communicate with the public, Adams would use visual aids such as posters and billboards to advertise the company and draw in customers. They could also advertise using radio or television. How does communication help the company meet its business objectives?

Being friendly and helpful to the customers and public will make customers want to go there and buy the goods Adams provide. Adams has to build a relationship with its customers, so they are familiar and welcoming. Good communication between the staff at Adams and the suppliers is important so the orders are correct. Clear orders have to be made otherwise the suppliers could send the wrong things or the wrong amount. Using communication in newspapers, television and radio will make the public aware of Adams childrenswear and the quality of their clothes. Prepare a detailed analysis of the impact of ICT on internal and external communication. Using ICT is very important to Adams Childrenswear and any other company. It is a quick and easy means of communicating with customers, suppliers, staff and shareholders. It can also be used to communicate with the public, by putting advertisements on the Internet.

ICT stands for Information and Communication Technology, which means it also includes phones and faxes. Without all these things Adams would have a hard job trying to contact each customer to notify them about special offers or sales, and they would not be able to reply to queries or complaints as easily. ICT is used to communicate all over the world. E-mail, faxes, letters and telephone calls can get messages to anywhere in the world who has the ability to receive them. This is how different Adams stores based around Europe and the rest of the world communicate with each other.

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